Digital Photo Print Displays Can Be Profitable
Professional photographers generally agree that their best form of advertising is a photographic print display at a bank, library or any place the public gathers.
This is the only way to show large, high quality digital photo prints at their best.
The only down side to a professional print display is the cost of producing and framing the prints.
Here are a couple of methods to get your sample display prints at a profit.
Method 1.
Pick a theme.
Big shots in industry (in your area) for example.
Send a letter to these people explaining that you will be having a portrait print display with the theme.
Go for the image and prestige in their participation in the display.
Explain that you will give them five invitations for them to address and send to their friends announcing the display dates.
Describe how all their friends will be exited to see them in the display and the publicity they will receive.
Talk of how this is an exclusive offer to only a few people and there will only be 'x' number in the display.
Stick to this number because they will come to see the display and if you have more, they will see you fibbed.
These 'special sessions' and 'display prints' are available to this select few for only $0.
00.
They pay you at the time of their session for the size* they want in the print display.
Assume you were doing this display for the county fair held in the summer.
You would shoot these sessions in Jan-March.
Prints would be made April-May.
You get your money (a nice winter bonus in Jan-March) plus you have prints ready for the fair on time.
Sell the frames as mentioned earlier except you could collect the entire amount now.
Offer a discount of course.
Remember, emotion, pride, ego get this going; a discount, logic, keeps it sold.
This promotion should get you 5-10 new location sessions, 1 or 2 20x30 prints and the rest 20x24 sample prints.
No one will want a small print in this display, after all these are the tycoons in town, the leaders with their peers.
How would it look for them to be seen in this group as small.
* Your letters, notes or requests for display prints from customers need not be limited to 11x14 or 16x20 prints.
Neither do you have to list actual sizes in inches.
You could say, "in our most popular display sizes" or just refer to the sizes as "display sizes".
These could be small, medium and large: 16x20, 20x24 and 20x30.
Of course the deposits would be larger.
Method 2.
Has anyone ever been in your reception or gallery area and asked you, "how do you pick the people for your samples?" If you are like most, this is a yes and if you are also like most, this is where you do a lot of stumbling about how you pick people for these prints.
Since you have always had to pay for these out of your pocket, you have only picked the very best looking people.
If a semi-attractive person wanted to pay for a sample, would you use it? The response I would suggest you use the next time this situation presents itself would be, "everyone who purchases our display-session package combination or one of our display packages are automatically included in the next display.
" Get this on your next price list or print the offer as a supplement to your current list.
This is the only way to show large, high quality digital photo prints at their best.
The only down side to a professional print display is the cost of producing and framing the prints.
Here are a couple of methods to get your sample display prints at a profit.
Method 1.
Pick a theme.
Big shots in industry (in your area) for example.
Send a letter to these people explaining that you will be having a portrait print display with the theme.
Go for the image and prestige in their participation in the display.
Explain that you will give them five invitations for them to address and send to their friends announcing the display dates.
Describe how all their friends will be exited to see them in the display and the publicity they will receive.
Talk of how this is an exclusive offer to only a few people and there will only be 'x' number in the display.
Stick to this number because they will come to see the display and if you have more, they will see you fibbed.
These 'special sessions' and 'display prints' are available to this select few for only $0.
00.
They pay you at the time of their session for the size* they want in the print display.
Assume you were doing this display for the county fair held in the summer.
You would shoot these sessions in Jan-March.
Prints would be made April-May.
You get your money (a nice winter bonus in Jan-March) plus you have prints ready for the fair on time.
Sell the frames as mentioned earlier except you could collect the entire amount now.
Offer a discount of course.
Remember, emotion, pride, ego get this going; a discount, logic, keeps it sold.
This promotion should get you 5-10 new location sessions, 1 or 2 20x30 prints and the rest 20x24 sample prints.
No one will want a small print in this display, after all these are the tycoons in town, the leaders with their peers.
How would it look for them to be seen in this group as small.
* Your letters, notes or requests for display prints from customers need not be limited to 11x14 or 16x20 prints.
Neither do you have to list actual sizes in inches.
You could say, "in our most popular display sizes" or just refer to the sizes as "display sizes".
These could be small, medium and large: 16x20, 20x24 and 20x30.
Of course the deposits would be larger.
Method 2.
Has anyone ever been in your reception or gallery area and asked you, "how do you pick the people for your samples?" If you are like most, this is a yes and if you are also like most, this is where you do a lot of stumbling about how you pick people for these prints.
Since you have always had to pay for these out of your pocket, you have only picked the very best looking people.
If a semi-attractive person wanted to pay for a sample, would you use it? The response I would suggest you use the next time this situation presents itself would be, "everyone who purchases our display-session package combination or one of our display packages are automatically included in the next display.
" Get this on your next price list or print the offer as a supplement to your current list.
