Although the economy is bad, and consumer are spending less, there is still hope for E-tailers sellin' high ticket items.
First you have to learn to think outside of the search engines (Google, Msn, Yahoo).
Shopping comparison sites are a great portal to advertise, not only can it be cost effective, but your prices are compare to other E-tailers, and if you have the lowest price you might get the sale.
If you don't have the option to be price competitive, try other incentives such as free shipping, a gift with purchase or coupons.
You can also increase traffic with relevant ads, if you are offering promotions, such as free shipping, make sure this is reflected in your ads.
Always try to increase consumer confident by adding trust logo and security seal (make sure that they are valid) to your site.
If your website is new and is not a recognizable brand , product review and testimonials may help seal the deal.
Make sure company and customer service information are always visible.
You should also try and go through your checkout process and take notes.
If anything seems confusing or don't work right, get this resolved immediately.
People are looking to buy high ticket products, so don't feel you have to hide them in light of a bad economy.
There are still millions of dollars circulating on the Internet and with the right strategy you can get your piece of the pie.
Try to set your self apart and have good Business practices and you will be fine.