According to The Hollywood Reporter, not only is filming now underway on Steven Spielberg's 3D film, Tintin, but Paramount and Sony Pictures have announced the film's actual title. Drumroll please...Tintin shall now be known as The Adventures of Tintin: Secret of the Unicorn.

The Hollywood Reporter also confirmed Jamie Bell, most recently seen in the dramatic action film Defiance, has been cast in the title role.

Joining him will be his older brother in Defiance, Daniel Craig. Craig's been cast in the role of the bad guy, Red Rackham, in the CGI motion-capture film.

Sony and Paramount are aiming for a 2011 release of the first film of the series, which is being produced by Spielberg, Peter Jackson, and Kathleen Kennedy. Jackson is supposedly ready to direct the next film of the Tintin franchise.

The Adventures of Tintin: Secret of the Unicorn was adapted from Herge's book for the screen by Steven Moffat, Edgar Wright and Joe Cornish. The cast will also include Wright's frequent collaborators Simon Pegg and Nick Frost (Shaun of the Dead, Hot Fuzz), as well as Andy Serkis (King Kong, Inkheart), and Toby Jones.

Back in March 2007 DreamWorks issued a statement announcing Spielberg and Jackson's plans for the series. Explaining their vision for films, Jackson said, "From our earliest conversations, Steven and I were intrigued about the potential of developing this performance capture technique even further, to apply a real actor’s performance to computer generated versions of Hergé’s vast cast of characters.

For well over a year now, artists at Weta have been quietly testing the theory of creating life-like reproductions of Tintin, Captain Haddock, Professor Calculus and many of the other core cast - faithfully replicating Hergé’s original designs, but not rendering them as cartoons, or the familiar looking computer animated characters – instead we’re making them look photo realistic, the fibers of their clothing, the pores of their skin and each individual hair. They look exactly like real people – but real Hergé people!" Source: The Hollywood Reporter