Hire A Copywriter Who Will Deliver The Best Results For Your Service Business
As a service business owner, you know you need to send a compelling message to prospects.
You need a website that communicates your message in a way that reaches your niche...
without sounding sales-y.
But if you are a busy service business owner, you face a challenge.
You are busy seeing clients, so you don't have time to create your own content.
You might even wonder if you need to learn new skills: copywriting calls for unique styles of writing that aren't found elsewhere.
Often a do-it-yourself option is not unrealistic.
So why not outsource your content creation? You need to find a copywriter.
You need to be sure your services will be represented accurately.
Your message needs to sound authentic to your website visitors.
Therefore, it's not surprising to learn that these three words will send shivers down the spine of most business owners: "Hire a copywriter.
" If you feel this way you are in good company.
My clients share tales of copywriters who
A complimentary "get-acquainted" call or meeting will be helpful - but you won't get a sense of how your copywriter works till you become a paying client.
What's bite-sized? That depends on you and the size of your ultimate project.
A half hour "breakthrough" may be enough for a small project.
A longer project may require several hours of diagnosis and strategy.
And that might be all you need for now.
(2) Watch for these red flags: -- a low-ball hourly rate.
I met "Adrienne" at a networking meeting.
She was thrilled to find a copywriter with a low hourly rate...
till she realized she was paying more than most of us would have quoted for the whole project.
-- avoiding a project quote.
Get a written quote for the project - and ask how many revisions are included.
No surprises! -- diving right into your project.
Trained copywriters will *insist* on getting background and diagnostics before they write the first word.
(3) Call your copywriter early.
Often copywriters will help you save on branding and web design.
Even more important, working with a copywriter can help you gain clarity on your niche and your strategy.
You need a website that communicates your message in a way that reaches your niche...
without sounding sales-y.
But if you are a busy service business owner, you face a challenge.
You are busy seeing clients, so you don't have time to create your own content.
You might even wonder if you need to learn new skills: copywriting calls for unique styles of writing that aren't found elsewhere.
Often a do-it-yourself option is not unrealistic.
So why not outsource your content creation? You need to find a copywriter.
You need to be sure your services will be represented accurately.
Your message needs to sound authentic to your website visitors.
Therefore, it's not surprising to learn that these three words will send shivers down the spine of most business owners: "Hire a copywriter.
" If you feel this way you are in good company.
My clients share tales of copywriters who
- ...
didn't "get" their message (and charged for revision) - ...
refused to listen to what they said - ...
wrote copy that seemed designed to induce sleep, not sales - and (most lethal of all)...
didn't make a difference to the bottom line.
A complimentary "get-acquainted" call or meeting will be helpful - but you won't get a sense of how your copywriter works till you become a paying client.
What's bite-sized? That depends on you and the size of your ultimate project.
A half hour "breakthrough" may be enough for a small project.
A longer project may require several hours of diagnosis and strategy.
And that might be all you need for now.
(2) Watch for these red flags: -- a low-ball hourly rate.
I met "Adrienne" at a networking meeting.
She was thrilled to find a copywriter with a low hourly rate...
till she realized she was paying more than most of us would have quoted for the whole project.
-- avoiding a project quote.
Get a written quote for the project - and ask how many revisions are included.
No surprises! -- diving right into your project.
Trained copywriters will *insist* on getting background and diagnostics before they write the first word.
(3) Call your copywriter early.
Often copywriters will help you save on branding and web design.
Even more important, working with a copywriter can help you gain clarity on your niche and your strategy.
