How to Market an Insurance Business
- 1). Purchase an ad in the local Yellow Pages. Many people still use their local phone book to find an insurance agent.
- 2). Put an ad in the local newspaper. The local newspaper is a good way to market an insurance business as well as some of the products that are offered.
- 3). Rent space on a billboard for a short time. Renting a billboard can be fairly expensive but can be a good way to advertise an insurance business for a short period of time to a large audience.
- 4). Pass out business cards at local events. Business cards are a great way to market and advertise a business because they can easily be given away.
- 5). Use the Internet and email to market the business's website. Run ads on insurance-related websites and create an email list of prospects in the area.
- 6). Purchase a commercial to air on a local television station. Sporting events are the most popular time to air a commercial, but also the most expensive. Choose the best time slot you can afford.
