Article marketing has come up in a big way in recent years and is yet another great conception that has emerged as a by product of the age of the Internet.
Article marketing can be understood to be a kind of trade in which the involved parties create, generate, publish, distribute, buy and sell articles.
It is, in a more complex light, understood to be a method of marketing and promotion on the World Wide Web because the articles are used as a medium for advertising and creating awareness and publicity for different goods and services being made available in the markets, both online and offline.
The articles are usually ordered by businessmen who have websites selling a good or a service or an idea and the articles are relevant to the trade in question and are published on the businessman's websites as well as across various other platforms on the internet.
The articles usually follow a standardized format.
Every article contains a small information box which is the biography of the individual that has written the article.
This is accompanied by a byline and usually also has a contact address, number or email address of the author of the article as well as relevant information about the author's own profession and area of specialization.
Once one has established an identity on the internet as an authority on the subject more and more individuals and firms will want an opinion on the specific field and will pay you to write on the same.
Article marketing is a great industry because it allows individuals to earn money by writing and selling their articles, it allows authors to create a credible identity online and it gives businesses a chance to advertise on a vast scale.
Apart from this, one can include links to and from the articles and by this, both the businesses and the individuals involved are able to create an optimum ranking in search engines.