How to Use Google Analytics?
Did you know that the indexed web contains approximately 7 billion pages?
Online search engines play a pivotal role in finding information through this cosmic database of websites. Users can run a search string on any popular search engine like Google to find a website corresponding to their requirements. Webmasters must leave no stone unturned in ensuring their website is Search Engine optimized and appears higher in search results.
A consistent review of website traffic can help plug the gaps in your online strategy and make it search engine friendly. It is the most widely used on-site web analytical tool available today. Any website ranging from a small scale hobby website to an in-depth e-commerce enterprise website can benefit from the multitude of features available in it.
Here is how to use Google Analytics to your advantage:
€ Keep an eye on Analytics Intelligence. It lets you create custom alerts to detect any significant changes in your website traffic. It is an up-to-date and exhaustive algorithm engine that can detect even minor changes to your site metrics.
€ Advanced Segments is a great feature that lets you create subsets of website traffic. Visitor data can be broken down into pre-existing segments such as €paid traffic' and even into customized segments for better management.
€ Multi channel funnels reports help in understanding how your online marketing endeavors worked together to create sales and conversions on your website. Some of the widely tracked channels include social networking websites, e-newsletter, affiliate marketing channels, referring sites and customized online campaigns.
€ Tracking page load time and the overall speed of the website can help improve visitor experience on your website. Site Speed report by Google Analytics helps you measure latency on your website.
€ Comprehensive Advertising Analytics helps in effective monetization. By using it you can learn how your advertising campaigns work in tandem with multi-channel funnels. Various Search Engine Marketing (SEM) campaigns can be linked with visitor behavior on your website. Seamless integration of Google AdWords with Google Analytics is another striking feature of this web analytical tool.
The above 5 points are just a curtain raiser of what is in stored if you integrate it with your website. There is a lot more that this intuitive on-site web analytical tool can offer to help you create a successful online presence. Google Analytics is a free to use service. You can also go in for additional features by subscribing for Google Premium.
Online search engines play a pivotal role in finding information through this cosmic database of websites. Users can run a search string on any popular search engine like Google to find a website corresponding to their requirements. Webmasters must leave no stone unturned in ensuring their website is Search Engine optimized and appears higher in search results.
A consistent review of website traffic can help plug the gaps in your online strategy and make it search engine friendly. It is the most widely used on-site web analytical tool available today. Any website ranging from a small scale hobby website to an in-depth e-commerce enterprise website can benefit from the multitude of features available in it.
Here is how to use Google Analytics to your advantage:
€ Keep an eye on Analytics Intelligence. It lets you create custom alerts to detect any significant changes in your website traffic. It is an up-to-date and exhaustive algorithm engine that can detect even minor changes to your site metrics.
€ Advanced Segments is a great feature that lets you create subsets of website traffic. Visitor data can be broken down into pre-existing segments such as €paid traffic' and even into customized segments for better management.
€ Multi channel funnels reports help in understanding how your online marketing endeavors worked together to create sales and conversions on your website. Some of the widely tracked channels include social networking websites, e-newsletter, affiliate marketing channels, referring sites and customized online campaigns.
€ Tracking page load time and the overall speed of the website can help improve visitor experience on your website. Site Speed report by Google Analytics helps you measure latency on your website.
€ Comprehensive Advertising Analytics helps in effective monetization. By using it you can learn how your advertising campaigns work in tandem with multi-channel funnels. Various Search Engine Marketing (SEM) campaigns can be linked with visitor behavior on your website. Seamless integration of Google AdWords with Google Analytics is another striking feature of this web analytical tool.
The above 5 points are just a curtain raiser of what is in stored if you integrate it with your website. There is a lot more that this intuitive on-site web analytical tool can offer to help you create a successful online presence. Google Analytics is a free to use service. You can also go in for additional features by subscribing for Google Premium.
