How to Market Successfully on Pinterest
It's not always obvious what sort of ROI small businesses can expect from making the effort to engage in social media.
After all, 'likes' and 'follows' don't automatically turn into sales, leading many small business people to wonder whether it is worth the demands on their time.
Pinterest may just be different.
Why you should consider using Pinterest Pinterest is developing into a highly responsive, low-cost revenue generator.
Here's why:
Even more interesting is what happened next.
All these visitors and page views added up to 12.
5% more insurance quote requests - and that's starting to look like a measurable ROI.
You can also read how one small design business is using Pinterest to connect with vendors as well as generate business.
Then see how Jetsetter used Pinterest to promote their brand through contests.
How does it work? Pinterest is image-driven.
Users create online pages known as 'pinboards' full of pictures of things they're interested in.
Or in the case of small businesses, full of things they'd like to sell.
Images are not limited to photos, you can use graphs and infographics, but every item you pin must include an image of some kind.
Your pins spread as other people 'repin' them to their own boards.
As with any social media you need to add material regularly to create an impact and Pinterest is not just about looking at pretty pictures.
People dig deeper into things that interest them.
So support your pins with high quality text.
If you'd rather sell than write about your products and services, hire a professional blog writer for quality and consistency.
It's not about you Remember that people are searching for businesses that can meet their wants and needs.
They don't want to wade through a lot of advertorial about how great you are.
They want to know that you can fill a gap.
For a small business, making effective use of Pinterest or any other social media channel means adding value, not just looking to sell.
Typically you can do this by becoming a source for useful, relevant and interesting information related to your field.
Building a reputation as an authentic, knowledgeable voice encourages people to bookmark and share your information with others.
That in turn leads people to seek out your website.
If that sounds like a lot of work, you don't have to continually generate new material yourself.
You can hire a professional copywriter, or refresh material you've already posted and you can also 'pin' links to interesting and relevant content you've found on other websites.
Two steps to marketing success How would your balance sheet look if you knew what was going to sell before you ordered inventory? Pinterest is tailor-made for building a customer responsive business and reducing uncertainty over stock.
After all, 'likes' and 'follows' don't automatically turn into sales, leading many small business people to wonder whether it is worth the demands on their time.
Pinterest may just be different.
Why you should consider using Pinterest Pinterest is developing into a highly responsive, low-cost revenue generator.
Here's why:
- It has over 50 million visitors and growing.
As of February that's 15% of all internet users according to PewInternet - There are significant numbers of users in the 18 - 64 age groups
- Users are predominantly female (5 times as many women as men)
Even more interesting is what happened next.
All these visitors and page views added up to 12.
5% more insurance quote requests - and that's starting to look like a measurable ROI.
You can also read how one small design business is using Pinterest to connect with vendors as well as generate business.
Then see how Jetsetter used Pinterest to promote their brand through contests.
How does it work? Pinterest is image-driven.
Users create online pages known as 'pinboards' full of pictures of things they're interested in.
Or in the case of small businesses, full of things they'd like to sell.
Images are not limited to photos, you can use graphs and infographics, but every item you pin must include an image of some kind.
Your pins spread as other people 'repin' them to their own boards.
As with any social media you need to add material regularly to create an impact and Pinterest is not just about looking at pretty pictures.
People dig deeper into things that interest them.
So support your pins with high quality text.
If you'd rather sell than write about your products and services, hire a professional blog writer for quality and consistency.
It's not about you Remember that people are searching for businesses that can meet their wants and needs.
They don't want to wade through a lot of advertorial about how great you are.
They want to know that you can fill a gap.
For a small business, making effective use of Pinterest or any other social media channel means adding value, not just looking to sell.
Typically you can do this by becoming a source for useful, relevant and interesting information related to your field.
Building a reputation as an authentic, knowledgeable voice encourages people to bookmark and share your information with others.
That in turn leads people to seek out your website.
If that sounds like a lot of work, you don't have to continually generate new material yourself.
You can hire a professional copywriter, or refresh material you've already posted and you can also 'pin' links to interesting and relevant content you've found on other websites.
Two steps to marketing success How would your balance sheet look if you knew what was going to sell before you ordered inventory? Pinterest is tailor-made for building a customer responsive business and reducing uncertainty over stock.
- Build an audience by pinning great images and interesting content
- Ask your audience to vote and comment on new products you're thinking about stocking.
If you can pin photos of demo products so much the better.
Feedback from your audience lets you know what's going to sell - before you place the stock order.
Marketing doesn't come much better than that.
- collect great analytics about what your customers are really interested in - before purchase
- build customer loyalty by responding to their expressed needs
- generate a prospect list and early product interest from customer votes
- be able to use customers' own words in your marketing for added appeal
