Become Your Own Social Media Expert
To be competitive in today's business environment you need to be your own social media expert period.
That is unless you have a large marketing budget and can afford to enlist the help of a specialist to run your social media marketing campaigns for you.
If you are like 85% of the business population you don't so, my suggestion is to find a good mentor, one that has a proven track record and an easy follow marketing strategy that you can use while you are finding your wings.
Beware of the "Gurus" who offer you a marketing plan that comes in installments.
These never seem to end and you just keep getting drip feed pieces to the puzzle to keep you going back to buy more.
It took me 2 years of frustration, heartache and an empty pocket to find my own "social media expert " but I can say now it was worth the wait.
My criteria for finding a social media expert.
There are self-made ones out there and I salute them, but honestly who has the time and energy to spend precious hours in front of the computer trying to figure it out on your own when you can pick the brains of an experienced expert and be part of a caring, supportive team.
There are reputable,affordable companies to be found online that have the social media systems, training and support available that can take you under their wing while you learn the ropes.
That is unless you have a large marketing budget and can afford to enlist the help of a specialist to run your social media marketing campaigns for you.
If you are like 85% of the business population you don't so, my suggestion is to find a good mentor, one that has a proven track record and an easy follow marketing strategy that you can use while you are finding your wings.
Beware of the "Gurus" who offer you a marketing plan that comes in installments.
These never seem to end and you just keep getting drip feed pieces to the puzzle to keep you going back to buy more.
It took me 2 years of frustration, heartache and an empty pocket to find my own "social media expert " but I can say now it was worth the wait.
My criteria for finding a social media expert.
- Do they have their own successful marketing business?
- How much experience have they had in social media
- Make sure you see evidence of proven results
- Do they have easy to follow step-by-step videos to walk you through the various social media sites, as well as PDF summary notes just for quick reference.
- Are they available for support should you need them, preferably Skype chat, its quicker and you can get your questions answered the same day instead of submitting an annoying support ticket and waiting 3 days for an answer.
- Is there any other form of support, for example a forum or networking group that you can both share ideas and syndicate each others content? A support network is crucial when you spend many hours marketing on your own, sharing ideas and keeping each other motivated is key.
- Are they consistently updating their training programme so that you remain up to date with the ever-changing updates to the social media sites?
There are self-made ones out there and I salute them, but honestly who has the time and energy to spend precious hours in front of the computer trying to figure it out on your own when you can pick the brains of an experienced expert and be part of a caring, supportive team.
There are reputable,affordable companies to be found online that have the social media systems, training and support available that can take you under their wing while you learn the ropes.
