Society & Culture & Entertainment Radio & Television

India’S Digital Trend: Watch Online TV

As Indian consumers ring in 2014, there are also many consumer behaviours that they carry along with them that were displayed in the year of 2013. With the growth of digitisation and increasing presence of companies online, the television viewing habits of people not only in India but across the world has also changed. In fact, watching television online is becoming very popular amongst the youngsters who are pressed for time.

Different Indian TV channels not only have their presence in the web world, but also provide facilities for people to catch up on their favourite television shows as well during their free time. Many Indian television channels such as Star Plus, Life OK, Channel [V], Zee TV, Sony Max, Sony TV, Colors, etc. all offer online platforms where people can search for their favourite shows and watch them online.
People can download these television shows to watch them at a future date or they can even watch their favourite episodes LIVE without buffering (time with which the video is loading) from the channel's website. They may also be viewed from different online portals as well.

It is a great way to catch all the drama, romance, thriller, talk shows or even comedy ones at one's leisure; without having to wait for the telecast of the show at its allocated time slot. Besides this, people can watch re-runs of episodes and seasons as many times as they want to. There is no longer any dependence on television sets whereby people have to wait week after week to catch the drama of the next show. They can view the shoes online, un-interrupted with no commercial breaks involved; thereby reducing the time frame with which the show is seen on regular televisions.

Watching online TV has in fact become a preferred option amongst people, owing to the fact that it is extremely convenient. There is also the option to watch television shows in high definition online as well. In fact, as a result of the evolving society and increasing use of smart phones and tablets many people rely less on the traditional method of viewing television.

With smartphones such as the i-Phone, Samsung, Windows phone, Nexus, HTC, Sony, LG, etc. and different tablets such as the i-Pad, Amazon Kindle Fire HDX, Google Nexus 7, ASUS Transformer BoOK T100, Samsung Galaxy Note 10.1, etc. many people are choosing these devices to watch TV owing to their clarity and flexibility to watch television from anywhere (mobility). Watching TV on a laptop while in your bedroom or far away from your house is definitely a better option than having to wait for the time-slot of your favourite show; where you can only watch television if you are at home.

Man has thus become empowered to act according to his or her time; do things when he chooses to. There is no restriction of having to be bound at home to watch TV, nor is there any dependency on the schedule of TV channels. As smartphones become popular devices for communicating with people, they also rate high as devices whereby people can watch TV shows. Tablets and laptops are increasingly popular devices amongst people and online television viewing is certainly the way forward!


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