Building a mini-website to sell your eBook has several distinct advantages, and while it seems like a great idea, it can actually hurt the full development of your website.
In fact, you may be losing sales to visitors that may have purchased what you had to offer if you just gave them a bit more of a reason.
First and foremost, the biggest advantage of the mini-website from the perspective of the owners is that it presents your offer to the visitor with no distraction.
Whether you want them to sign up for your mailing list, click onto an affiliate offer or buy a book, the best way to get them to do what you want them to do is to give them a choice to either take action or leave.
But, the modern day consumer is smarter than that.
While the "buy this or leave" approach may work for some topics and products, for the majority of quality eBook topics (you know, the ones written about something OTHER than making money online) it is better to take a long term approach with your site and eBook marketing campaign.
Focus on building your site with the goal of filling it with quality content your visitors actually want to read.
Such an approach may sacrifice some sales in the short run, but the chances of your webpage succeeding will significantly increase.
Think about it like this.
Your visitors don't want to be hammered from the beginning about "how stupid they are" for not being your book, they want to see you are an expert in the area you are covering.
Force them to buy your eBook or leave, and they may leave and never come back.
Reward them with quality information, free giveaway and more and they may buy your current eBook and the next one you write, too.
It is pretty hard to pull this off with a network of mini-sites and auto-responder messages with little to no substance.
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