One Fatal Mistake Made All Too Often By Estate Agent Epsom
The days of the usefulness of estate agent boards have gone. It was ultra simple for agents to erect a 'for sale' sign and wait for the phone to start ringing. These days who drives around looking for houses for sale? Estate agents now have to market online, and whilst these avenues are made increasingly easily through online property portal sites, there is still some basic work which needs to be done by the estate agent to ensure a property is 'announced' in the best way possible.
The London property market is quickly warming up, which can mean the job of an estate agent becomes a farce - demand is high, supply is low and estate agent doesn't have to put much thought into marketing a property to gain a sale.
However, owners should be aware of the 'slack' or 'misguided' agent particularly when it comes to marketing the property online. Many savvy house hunters know that speed is key in a market, which is heating up. This is why house hunters subscribe to daily property alerts through the large portals such as Right move, Zoopla and Prime Location. These daily alerts provide photos, a summary of the property and the floor plan. Easy to flick through, and even easier to phone the agent and schedule an appointment if the initial specification look good.
So what is the fatal mistake I refer to? Advertising the property without pictures or a floor plan. It really is very basic - if you can't see what the property looks like, or whether the floor plan suits what you're looking for, you'll skip the alert.
Busy people don't want to have to ring the estate agent, wait for a call back (likely) then be told that photos and floor plan are not ready yet. Or worse the agent tries to talk you into a viewing, which without an initial assessment via photos and floor plans could be a huge waste of time.
These agents might argue that they need to get the 'property announcement' out straightaway - even without the relevant details. But they are potentially losing their best property hunters (the busy ones - holding down jobs). Trust me you will be out of business by the time you write 20 letters. Buying professionally written letters and sending them to your contacts is defiantly the best way you can show yourself as the real estate professional in your area.
If your estate agent does this - change quick smart. It's the first inkling you'll get that their sales pitch to get your business was full of hot air. They either don't understand the very basic principles of marketing or they're slack. Either way - do you want to pay a commission to that type of agent? That is, if they actually manage to sell your house.
Keep on top of your agent! Boutique Property Management liaises with your estate agent on your behalf to ensure they're doing what they should, keep the pressure on them and ultimately achieve your property goal.
The London property market is quickly warming up, which can mean the job of an estate agent becomes a farce - demand is high, supply is low and estate agent doesn't have to put much thought into marketing a property to gain a sale.
However, owners should be aware of the 'slack' or 'misguided' agent particularly when it comes to marketing the property online. Many savvy house hunters know that speed is key in a market, which is heating up. This is why house hunters subscribe to daily property alerts through the large portals such as Right move, Zoopla and Prime Location. These daily alerts provide photos, a summary of the property and the floor plan. Easy to flick through, and even easier to phone the agent and schedule an appointment if the initial specification look good.
So what is the fatal mistake I refer to? Advertising the property without pictures or a floor plan. It really is very basic - if you can't see what the property looks like, or whether the floor plan suits what you're looking for, you'll skip the alert.
Busy people don't want to have to ring the estate agent, wait for a call back (likely) then be told that photos and floor plan are not ready yet. Or worse the agent tries to talk you into a viewing, which without an initial assessment via photos and floor plans could be a huge waste of time.
These agents might argue that they need to get the 'property announcement' out straightaway - even without the relevant details. But they are potentially losing their best property hunters (the busy ones - holding down jobs). Trust me you will be out of business by the time you write 20 letters. Buying professionally written letters and sending them to your contacts is defiantly the best way you can show yourself as the real estate professional in your area.
If your estate agent does this - change quick smart. It's the first inkling you'll get that their sales pitch to get your business was full of hot air. They either don't understand the very basic principles of marketing or they're slack. Either way - do you want to pay a commission to that type of agent? That is, if they actually manage to sell your house.
Keep on top of your agent! Boutique Property Management liaises with your estate agent on your behalf to ensure they're doing what they should, keep the pressure on them and ultimately achieve your property goal.
