Executive Notebooks and Diaries- Full Colour Covers
Corporate Diaries and Executive Notebooks – Full Colour Covers
The traditional way to brand corporate diaries or notebooks with your logo is to foil block or blind emboss. Foil blocking presenting your company logo usually with silver or gold foil, although other coloured foils can be used. With blind embossing, the logo is pressed into the diary cover without the use of a foil, and this give a quite sophisticated shadow effect.
When a company has undergone a rebranding exercise, sometimes the brand manager will want to steer away from the use of other colours, even silver or gold foil. For most purposes though, and for the largest global brands, silver or gold foil is generally accepted for diaries.
Diaries that are designed for blind embossing are usually more expensive than those for foil blocking, because a thicker cover material is required to create the embossed effect. This is where the advantage of going to a full colour cover may apply. For graphic designers and brand managers the opportunity to treat the diary or notebook cover with the full corporate branding is attractive. The origination costs are higher, and the minimum quantity may be 250 to 500 units depending on the product, however if the company is currently using a blind embossed diary, then there is a trade off between the higher origination cost and the lower cost of the cover material. The result can be that the brand presentation improves and the cost of the project reduces – it is a win-win.
With full colour covers, the work has to be done at manufacturing stage so the production lead time is 10 to 14 weeks. There is a choice of finishes which includes a gloss laminate, matt laminate or textured laminated. Full colour printing is now possible on all kinds of cover material, and not just paper with a top laminate. So we can start with a white calf leather and print a full colour design on to it. Or take a standard white or cream leather look cover material like Baladek and print full colour onto that.
For companies that want to keep the traditional look of their diaries, then a matt laminate finish with say an all over black or blue background could be created, and a corporate full colour logo could be dropped into the bottom right hand corner to look similar to how a diary might be foil blocked. There is no doubt that as companies redesign their branding, designers will offer more colourful logos which take advantage of modern digital print techniques, so it is useful to know that these designs can now be accurately represented on to executive notebooks and diaries.
(written by Paul Buck, www.justdiaries.co.uk)
The traditional way to brand corporate diaries or notebooks with your logo is to foil block or blind emboss. Foil blocking presenting your company logo usually with silver or gold foil, although other coloured foils can be used. With blind embossing, the logo is pressed into the diary cover without the use of a foil, and this give a quite sophisticated shadow effect.
When a company has undergone a rebranding exercise, sometimes the brand manager will want to steer away from the use of other colours, even silver or gold foil. For most purposes though, and for the largest global brands, silver or gold foil is generally accepted for diaries.
Diaries that are designed for blind embossing are usually more expensive than those for foil blocking, because a thicker cover material is required to create the embossed effect. This is where the advantage of going to a full colour cover may apply. For graphic designers and brand managers the opportunity to treat the diary or notebook cover with the full corporate branding is attractive. The origination costs are higher, and the minimum quantity may be 250 to 500 units depending on the product, however if the company is currently using a blind embossed diary, then there is a trade off between the higher origination cost and the lower cost of the cover material. The result can be that the brand presentation improves and the cost of the project reduces – it is a win-win.
With full colour covers, the work has to be done at manufacturing stage so the production lead time is 10 to 14 weeks. There is a choice of finishes which includes a gloss laminate, matt laminate or textured laminated. Full colour printing is now possible on all kinds of cover material, and not just paper with a top laminate. So we can start with a white calf leather and print a full colour design on to it. Or take a standard white or cream leather look cover material like Baladek and print full colour onto that.
For companies that want to keep the traditional look of their diaries, then a matt laminate finish with say an all over black or blue background could be created, and a corporate full colour logo could be dropped into the bottom right hand corner to look similar to how a diary might be foil blocked. There is no doubt that as companies redesign their branding, designers will offer more colourful logos which take advantage of modern digital print techniques, so it is useful to know that these designs can now be accurately represented on to executive notebooks and diaries.
(written by Paul Buck, www.justdiaries.co.uk)
