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Twitterville - A Book About How Twitter Is Changing The Business World

About.com Rating

The Bottom Line

Though I've written a lot about using Twitter for real estate, and I have multiple Twitter accounts, this book's information helped me to formulate a new plan and new ways in which to use Twitter. I'm putting them into play today!

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Pros
  • Helped me to change my Twitter practices for the better.
  • Expands your thinking about ways you can use Twitter in your business.
  • Excellent real world examples of how companies are using Twitter.



    Cons
    • Thought-provoking, but wish there had been more hands-on.

    Description
    • This book provides an interesting and complete history of Twitter's growth.
    • You'll get actual examples of how companies have suffered because they aren't part of Twitterville.
    • Read about companies that have used Twitter to speak to their customers, solve problems, and increase business.
    • Learn the different viewpoints about whether branding should be logos or personal, or how to blend the two.
    • Read about how governments are using Twitter to communicate with constituents and to provide services.

    Guide Review - Twitterville - A Book About How Twitter Is Changing The Business World

    When we're looking back at events in history before we were born, there's a certain detachment. After all, we weren't there. But, when this book takes you through the history of the development and massive growth of Twitter, we've all been here while it's been happening. It makes the history interesting, and it helps us to place the examples and conclusions into our current Internet marketing planning.

    Reading about CEOs and their first experience with Twitter, you quickly realize that you're not alone if you don't quite understand what it's all about. But, seeing how these company leaders seized the opportunity Twitter presented, and how they used it in different ways to make their companies stronger, is worth double the price of the book.

    If you finish this book and take only one idea to heart, it should be that Twitter hasn't become a monster in the business world in just three+ years for no reason. It is now the place where real-time discussions are taking place about your profession, your business, and even you personally. At the very least, you should be watching closely what's being said. But better, you should join the party.

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