Want to write killer web copy that gets your readers to pull out their wallets and buy your products? Try this 'secret' 3-part Internet copywriting formula that has worked each and every time it has been used: Part #1 Your Eyeball Grabbing Headline Your headline really needs to grab the eyeballs of your visitor because it will be the first thing they notice about your site.
The strongest type of Internet headline often includes the strongest benefit the visitor will get for subscribing or buying your offer.
Remember, state the benefits and not the features.
Although this is a simple rule, many copywriters and webmasters forget it easily.
Part #2 Your Body Copy After your headline, comes the main copy of your ad or salesletter.
This is where the meat of your ad is.
State out all the main benefits of your product here, what perks the visitor will receive, and ultimately how his life will be improved.
Describe your product in a tantalizing way by using power words.
A good resource for power words is the book 'Words That Sell'.
You can check it out on Amazon.
Part #3 Your Call To Action Ok, you have gotten the attention of your visitor and described your offer perfectly.
How do you get him to act? Most Internet marketers fumble in this area.
A strong call to action gets your visitors to act.
Use phrases such as 'Click Here To Buy Now' or 'Click Here For Instant Access' to illicit action.
So go out there and crank your own killer ads and salesletters today.