Effective Internet Marketing Strategies for Lawyers
Copyright (c) 2010 Benjamin Glass
It seems every day there's a new Internet trend in advertising that every business tries to harness. In the earlier days it was email lists and websites, and now it has grown to social networking, online video, and all sorts of gimmicks using the latest media trends. It may seem difficult to follow all of these new fads, but you can make your Internet marketing easy and effective if you take the right steps.
Your Website is Your Internet Marketing Hub
Any good legal marketing plan today will feature a website as one of the cornerstones of information distribution. Your website can be considered to be your online persona; it's a way for your clients to learn about you and your practice at any time they choose.
Your website should at the very least include information about your law firm and practice areas and a way to contact you. Of course, that's the bare minimum. What your website should REALLY be doing is driving all aspects of your Internet marketing and tying them all together.
Social media profiles, blogs, online video, newsletters, press releases, consumer guides, and articles should all have a home on your website. Each one of these pieces of your legal marketing strategy can benefit from linking with your website in some capacity. When clients look for information on your firm, your website should be an easy way for them to find what they're looking for.
Understand What You're Getting In To Before Diving In
One of the biggest mistakes many law firms make with their legal marketing is to employ an Internet marketing strategy just because it's the new, hot trend. If you've only heard the name Twitter and have no idea what it is or how it works, don't go creating an account just because everyone else has. Take the time to learn about these new technologies and decide if they're the right fit for your legal marketing needs.
If you don't have the time to learn all this new media there are plenty of people out there willing to help. Talk to your office staff, as someone may already be up on the latest social media breakthrough. If that's the case, you can designate them to help on that project. There are also companies specializing in a variety of Internet marketing methods that develop and manage these methods for other businesses.
You can find companies to design your website, write your content, optimize your website for being found on search engines, produce your online videos, and even manage your social media profiles. You don't need to worry about learning, developing and maintaining all these parts of your Internet marketing if you hire a qualified company to help you with all that.
A website can help organize many parts of your legal marketing, and there are numerous resources you can tap into to help you understand the latest in Internet marketing. With all this help, there's no reason you shouldn't be harnessing the power of the Internet for your law firm!
It seems every day there's a new Internet trend in advertising that every business tries to harness. In the earlier days it was email lists and websites, and now it has grown to social networking, online video, and all sorts of gimmicks using the latest media trends. It may seem difficult to follow all of these new fads, but you can make your Internet marketing easy and effective if you take the right steps.
Your Website is Your Internet Marketing Hub
Any good legal marketing plan today will feature a website as one of the cornerstones of information distribution. Your website can be considered to be your online persona; it's a way for your clients to learn about you and your practice at any time they choose.
Your website should at the very least include information about your law firm and practice areas and a way to contact you. Of course, that's the bare minimum. What your website should REALLY be doing is driving all aspects of your Internet marketing and tying them all together.
Social media profiles, blogs, online video, newsletters, press releases, consumer guides, and articles should all have a home on your website. Each one of these pieces of your legal marketing strategy can benefit from linking with your website in some capacity. When clients look for information on your firm, your website should be an easy way for them to find what they're looking for.
Understand What You're Getting In To Before Diving In
One of the biggest mistakes many law firms make with their legal marketing is to employ an Internet marketing strategy just because it's the new, hot trend. If you've only heard the name Twitter and have no idea what it is or how it works, don't go creating an account just because everyone else has. Take the time to learn about these new technologies and decide if they're the right fit for your legal marketing needs.
If you don't have the time to learn all this new media there are plenty of people out there willing to help. Talk to your office staff, as someone may already be up on the latest social media breakthrough. If that's the case, you can designate them to help on that project. There are also companies specializing in a variety of Internet marketing methods that develop and manage these methods for other businesses.
You can find companies to design your website, write your content, optimize your website for being found on search engines, produce your online videos, and even manage your social media profiles. You don't need to worry about learning, developing and maintaining all these parts of your Internet marketing if you hire a qualified company to help you with all that.
A website can help organize many parts of your legal marketing, and there are numerous resources you can tap into to help you understand the latest in Internet marketing. With all this help, there's no reason you shouldn't be harnessing the power of the Internet for your law firm!
