How to Create a Business Presence on the Internet
- 1). Create a website to promote and display the basic information about your business. Select a domain name for the website. Choose a name that is close to your business name or describes the product or service that you sell. Hire a web designer to get the website up and running. Set up the website so that it is easy for you to add pictures or make changes to the wording.
- 2). Enter the basic information for your business on all of the online sites that you set up. Include your business name, contact information and email address. Create a catchy logo or saying that describes your business. Create a short description that explains what your business is about.
- 3). Select a list of about five keywords that describe your business. Choose keywords that web surfers will type into a search engine to find you. Keep this list of keywords handy and use them in the copy that you write for your website, LinkedIn, Facebook, Twitter or blog.
- 4). Set up a Facebook fan page. Use your Facebook account to set up a Facebook fan page. Follow the signup procedure to get started. Upload pictures about your business. Offer information of interest for your customers to read.
- 5). Sign up for an account at Twitter. Follow the signup procedure at Twitter.com to set up an account. Use this account to quickly send short messages about events or links to interesting articles that pertain to your business.
- 6). Create a LinkedIn profile for yourself and your business. Make use of the summary section to promote your business. Include a link to your business. Create a slide show or PowerPoint of your business and add it to your LinkedIn profile. Join a few LinkIn groups and network in the forums. Ask for recommendations from people that you know.
- 7). Create a simple blog that shares information for your customers. Offer some free advice or information they can use. A blog will promote you as an authority on a subject. Set up a free blog at Wordpress, Blogspot or Tumblr.
- 8). Develop a monthly or quarterly newsletter to send to your customers. Keep a copy of your newsletter on your website. Create a "Subscribe to Newsletter" link on the website to gain more customers.
- 9). Put your business on Google Maps. Sign up for a free place-holder on Google's Maps. Follow the instructions after signing up. Add pictures, business information and a short description of your business.
