Differentiating Google Penguin with Google Panda Updates
There were dreadful series of Google Panda updates that hit the online world since February last year to improve search engine ranking results. All the minor and major updates were only focused to provide useful experience to the online visitors. The business owners made modifications to their SEO strategy to sustain their position on search engines.
After that, the 24th of April 2012 saw another update from Google named Penguin that has again raised questions on the site optimization. Such series of updates have given a clear indication that Google is serious about the relevancy of the search engine result pages.
This is true that both updates were rolled out to provide the best user experience by using search engines. Google doesn't have any problem with any of the websites but hates those webmasters who use tricks to influence the rankings. Many businesses have confusion about the difference between Google Penguin and Google Panda updates. Let's understand both the updates and differences between them so that you can modify your existing web strategy.
Google Panda updates have an aim to reduce the rankings of those sites that doesn't add value to the user knowledge, contains low-quality or copied content and improper advertisement and content ratio. These updates don't disappoint the high-quality sites as these have improved their rankings on the basis of their original and informative content.
The low-quality content is tagged as thin content that are stuffed with keywords and offer no real information to the reader. Therefore, content farms are majorly hit by the Panda that accepts content without any review. Moreover, Panda update penalizes the entire site if major quantity of pages contains thin content. The main intention was to put a stop on the content scrapers who were expert in republishing other author's content in their own name.
On the other hand, Google Penguin update emphasizes on web spamming. This update is affecting all those sites that are not complying with the guidelines set by the Google. The sites that are focusing on keywords stuffing or those web pages that contain irrelevant outgoing links have been hit by Penguin update. Some of the other major factors are aggressive exact-matching anchor text, keywords stuffing in links and excessive use of exact-matching domains.
Without assistance of SEO consultant, it will be too difficult to find out the main reason behind your traffic loss over your website. Therefore, it is important to stay in constant touch with an SEO company that can help you prepare a survival SEO strategy to stay away from such Google updates.
After that, the 24th of April 2012 saw another update from Google named Penguin that has again raised questions on the site optimization. Such series of updates have given a clear indication that Google is serious about the relevancy of the search engine result pages.
This is true that both updates were rolled out to provide the best user experience by using search engines. Google doesn't have any problem with any of the websites but hates those webmasters who use tricks to influence the rankings. Many businesses have confusion about the difference between Google Penguin and Google Panda updates. Let's understand both the updates and differences between them so that you can modify your existing web strategy.
Google Panda updates have an aim to reduce the rankings of those sites that doesn't add value to the user knowledge, contains low-quality or copied content and improper advertisement and content ratio. These updates don't disappoint the high-quality sites as these have improved their rankings on the basis of their original and informative content.
The low-quality content is tagged as thin content that are stuffed with keywords and offer no real information to the reader. Therefore, content farms are majorly hit by the Panda that accepts content without any review. Moreover, Panda update penalizes the entire site if major quantity of pages contains thin content. The main intention was to put a stop on the content scrapers who were expert in republishing other author's content in their own name.
On the other hand, Google Penguin update emphasizes on web spamming. This update is affecting all those sites that are not complying with the guidelines set by the Google. The sites that are focusing on keywords stuffing or those web pages that contain irrelevant outgoing links have been hit by Penguin update. Some of the other major factors are aggressive exact-matching anchor text, keywords stuffing in links and excessive use of exact-matching domains.
Without assistance of SEO consultant, it will be too difficult to find out the main reason behind your traffic loss over your website. Therefore, it is important to stay in constant touch with an SEO company that can help you prepare a survival SEO strategy to stay away from such Google updates.
