Copywriting Tactics that Will Get You Higher Conversions
You need copywriting skills if you hope to sell anything online. Some internet marketing campaigns, in fact, can attribute almost all of their success to the copy used in their promotion. There is no denying that you will make more sales if your sales copy is good. Let's examine some time tested copywriting techniques that will improve your conversion rates.
Don't overdo it when it comes to putting hype into your ads or sales letters. Very often, a copywriter will ruin a basically good message by using too much hype. The advantages of a good product don't have to be exaggerated. You will do better by writing valid benefits that the reader can enjoy from the product instead of overselling it. You have to give your readers a healthy dose of free information along with the hype. Someone may be undecided about whether or not to buy an item, so they read your sales copy to learn more about it. Readers will have more trust in your product if your approach is helpful and conversational. Another thing to avoid is overusing italics and bold print. If you have a particular point you want to emphasize you can use these. It's better, however, to limit your use of them. This is because after a while, it starts to look fake. This is not the kind of image you want people to have. Keep it real and keep it as genuine as possible. Write copy that you would enjoy reading yourself.
There are numerous ways when writing a sales copy to increase the products value. Including a free bonus is also one way to increase the value for the user. Let's face it, people love free bonuses. People like things which are cheap but effective. So when you throw in a couple of free bonuses along with your main product, it automatically enhances the value of your product and makes your price look smaller. There are reports of customers buying products just to access the bonuses on offer.
Yes, the effect is that great. It all depends on what bonuses you include and how you position yourself. The bonuses included must be exclusive and complimenting to the product in order to see the best results. Don't just include bonuses because you have the ability to.
Simplifying your copy is what you'll want to do. That's a basic of copywriting. Never make your copy too difficult and instead make it as easy as possible. Your words should be simplified and you should make your copy extremely effortless to follow. Your prospects should be able to get through it effortlessly. Some think that writing good copy takes years of learning how to do it. Copywriting isn't that hard to do, however.
Prospects won't flee from it either.
In short, people have to be at ease and relaxed about doing something before you can expect them to do it. In other words, you have to remove their defenses against buying something by making them feel comfortable. At this point, they have no problem hitting the buy button.
Don't overdo it when it comes to putting hype into your ads or sales letters. Very often, a copywriter will ruin a basically good message by using too much hype. The advantages of a good product don't have to be exaggerated. You will do better by writing valid benefits that the reader can enjoy from the product instead of overselling it. You have to give your readers a healthy dose of free information along with the hype. Someone may be undecided about whether or not to buy an item, so they read your sales copy to learn more about it. Readers will have more trust in your product if your approach is helpful and conversational. Another thing to avoid is overusing italics and bold print. If you have a particular point you want to emphasize you can use these. It's better, however, to limit your use of them. This is because after a while, it starts to look fake. This is not the kind of image you want people to have. Keep it real and keep it as genuine as possible. Write copy that you would enjoy reading yourself.
There are numerous ways when writing a sales copy to increase the products value. Including a free bonus is also one way to increase the value for the user. Let's face it, people love free bonuses. People like things which are cheap but effective. So when you throw in a couple of free bonuses along with your main product, it automatically enhances the value of your product and makes your price look smaller. There are reports of customers buying products just to access the bonuses on offer.
Yes, the effect is that great. It all depends on what bonuses you include and how you position yourself. The bonuses included must be exclusive and complimenting to the product in order to see the best results. Don't just include bonuses because you have the ability to.
Simplifying your copy is what you'll want to do. That's a basic of copywriting. Never make your copy too difficult and instead make it as easy as possible. Your words should be simplified and you should make your copy extremely effortless to follow. Your prospects should be able to get through it effortlessly. Some think that writing good copy takes years of learning how to do it. Copywriting isn't that hard to do, however.
Prospects won't flee from it either.
In short, people have to be at ease and relaxed about doing something before you can expect them to do it. In other words, you have to remove their defenses against buying something by making them feel comfortable. At this point, they have no problem hitting the buy button.
