Debt Leads - How to Succeed With Debt Settlement Leads
Debt Settlement leads and Debt consolidation leads are two very competitive spaces in the marketing world.
So where does every single new and old shop start and end - good Internet leads, of course.
Here are some great questions to ask a new debt lead provider so you can avoid the trap so many have fallen into when first buying from a new source.
How Do You Generate your Leads? If the lead provider fails to answer this simple question, run! Assuming they do answer, this is a tricky one.
Most lead providers will now say, "PPC and SEO".
There are some, of course, that do use these techniques but very few.
The reason so many lead providers say this is because they think it is what you want to hear.
The best answer you can hear is a "combination" of methods including email marketing (which is very effective).
Are They Exclusive or Shared? Do not waste your money on exclusive debt settlement leads because most of the time the leads are sold off again anyhow.
Learn to be good at what you do and beat the competition.
Pricing Cheap leads are generally lousy.
You do not want to overpay but anything between $11-15 shared is generally the standard.
Be wary of $6-8 leads - they are "aged" 90% of the time.
In the end you need to test with 100 leads and judge based on nothing but ROI.
Too many debt companies are distracted by the perceived quality of every lead when there is nothing that matters other than the end result.
Make sure you have phone pros and see what your return is after testing 100 (call each one until you reach them).
So where does every single new and old shop start and end - good Internet leads, of course.
Here are some great questions to ask a new debt lead provider so you can avoid the trap so many have fallen into when first buying from a new source.
How Do You Generate your Leads? If the lead provider fails to answer this simple question, run! Assuming they do answer, this is a tricky one.
Most lead providers will now say, "PPC and SEO".
There are some, of course, that do use these techniques but very few.
The reason so many lead providers say this is because they think it is what you want to hear.
The best answer you can hear is a "combination" of methods including email marketing (which is very effective).
Are They Exclusive or Shared? Do not waste your money on exclusive debt settlement leads because most of the time the leads are sold off again anyhow.
Learn to be good at what you do and beat the competition.
Pricing Cheap leads are generally lousy.
You do not want to overpay but anything between $11-15 shared is generally the standard.
Be wary of $6-8 leads - they are "aged" 90% of the time.
In the end you need to test with 100 leads and judge based on nothing but ROI.
Too many debt companies are distracted by the perceived quality of every lead when there is nothing that matters other than the end result.
Make sure you have phone pros and see what your return is after testing 100 (call each one until you reach them).
