The Myth and Reality of Effective Preselling
You see much less of preselling than you you do really good jobs of it, and we are not exactly sure why that is. However, preselling is a skill that can be used by anyone, not just affiliate marketers to get higher conversions for a product that is being promoted. Here are our guidelines about preselling, and be sure to read more about this highly important type of writing.
Many affiliate networks, such as Clickbank, have no problems with offering bonuses when you promote the products from their vendors, and that can be an effective approach.
Giving your prospects a reason to buy from you is something that will get you more sales because people will be more inclined to make the purchase. There are all kinds of experts in different markets who develop their own information products. As for the bonus, anything relevant will work fine such as making something that complements the product. One neat little trick is to make the bonus worth more than the ebook, if possible. You just need to think out of the box when you're creating an incentive for the product you're promoting.
The way you write your presell determines how the prospect views the offer and how comfortable he/she is in buying that particular product. How well you succeed with making people feel totally at ease with what you are writing about will be reflected in your conversions. Any doubts or questions that your prospect may have should be addressed right in the presell so that there isn't anything left when it comes down to the explanation of product. Right from features to the advantages, everything should be clear so that it becomes easy for the prospect to visit the product sales page.
Preselling starts by making sure that there is a demand for the product that you plan to promote. The best products are those that your market continues to buy year-round and every year, as well. In many ways preselling is a lot easier to right than sales copy because you are not trying so hard to make someone take an action. But of course you will be more relaxed when you know you have all the appropriate data and information to write about.
Know your traffic and make sure it is highly targeted because your best results will come from only that.
Every presell that you write should be focused on creating and presenting a better picture of the product that is being promoted, so that the prospect finds it easy to reach to a buying decision.
Many affiliate networks, such as Clickbank, have no problems with offering bonuses when you promote the products from their vendors, and that can be an effective approach.
Giving your prospects a reason to buy from you is something that will get you more sales because people will be more inclined to make the purchase. There are all kinds of experts in different markets who develop their own information products. As for the bonus, anything relevant will work fine such as making something that complements the product. One neat little trick is to make the bonus worth more than the ebook, if possible. You just need to think out of the box when you're creating an incentive for the product you're promoting.
The way you write your presell determines how the prospect views the offer and how comfortable he/she is in buying that particular product. How well you succeed with making people feel totally at ease with what you are writing about will be reflected in your conversions. Any doubts or questions that your prospect may have should be addressed right in the presell so that there isn't anything left when it comes down to the explanation of product. Right from features to the advantages, everything should be clear so that it becomes easy for the prospect to visit the product sales page.
Preselling starts by making sure that there is a demand for the product that you plan to promote. The best products are those that your market continues to buy year-round and every year, as well. In many ways preselling is a lot easier to right than sales copy because you are not trying so hard to make someone take an action. But of course you will be more relaxed when you know you have all the appropriate data and information to write about.
Know your traffic and make sure it is highly targeted because your best results will come from only that.
Every presell that you write should be focused on creating and presenting a better picture of the product that is being promoted, so that the prospect finds it easy to reach to a buying decision.
