10 Rules for Profitable Lead Generation Websites...
Let us talk about some simple yet powerful 10 Rules for creating Lead Generation Websites here. There are many other rules too, but these 10 will be providing a good starter.
Let us get straight to them....
1) Keep the visitors focused on the message. Minimise distractions such as flash based or large images. Words can help you sell, not images of smiling faces from stock photos!
2) Have less we we-e! Have you not seen websites that go like "..WE started in 1990 and WE are an innovative and leading company doing xyz......WE, blah, blah blah?" Absolutely try to cut the 'we' out to minimal! Focus on 'you', the customer. What they will get benefit from.
3) Understand who your ideal target customer profile is and prepare the website content for them. Your messages must resonate with them! You want your best and most profitable potential customers as leads and you got to identify who they are and create content for them.
4) Make the Lead Gen forms/opt-in forms simple and easy to fill. A form should not be a multiple choice test of 15 questions! Start with asking minimal required information. You can always get them to fill more information as the leads progress through your marketing funnel. If you must ask more questions, divide your form in two parts and get the 'optional' type answers in page two, which will help to qualify lead.
5) Keep the navigation easy and intuitive. Rule of thumb is - a visitor should be able to reach anywhere on your website within maximum of 3 clicks. My personal preference goes to the drop down menu on the header with links in the footer. They generally work well on all types of websites. Secondary menu on left penal can work well too; if necessary.
6) Focus on one product/service at least at the category level on one page rather then detailing all services/produce categories on one page. I have seen hundreds of website making mistakes here. You can effectively convert each of your service/product category pages in a landing page that can help you to generate more traction and leads.
7) Build credibility and generate trust using testimonials and/or case studies.
8) Make your websites search engine and social media friendly.
9) Ask visitors to do things. Clear cut calls to actions are important. Tell them 'why' they should do it as well along with what they should do. Unless you show them benefit of doing something, why would they?
10) Analyse, Test and optimize! Unless you analyse & test, you will not know what you are doing wrong and what you are doing right. Once you find out what you are doing wrong, stop doing that and keep the doing what you are doing right. Keep improving on that and make your website a super effective lead generation machine!
Marketing Conversions helps its clients to build such high performance business Websites that work and Lead Generation websites. There are small business internet marketing programs [http://marketingconversions.com.au/services/fast-track-sme-internet-marketing-program] as well where you can leave the Lead Generation [http://www.marketingconversions.com.au/services/online-sales-leads-generation] on 'auto-pilot' with Marketing Conversions to fill your online marketing funnel.
Let us get straight to them....
1) Keep the visitors focused on the message. Minimise distractions such as flash based or large images. Words can help you sell, not images of smiling faces from stock photos!
2) Have less we we-e! Have you not seen websites that go like "..WE started in 1990 and WE are an innovative and leading company doing xyz......WE, blah, blah blah?" Absolutely try to cut the 'we' out to minimal! Focus on 'you', the customer. What they will get benefit from.
3) Understand who your ideal target customer profile is and prepare the website content for them. Your messages must resonate with them! You want your best and most profitable potential customers as leads and you got to identify who they are and create content for them.
4) Make the Lead Gen forms/opt-in forms simple and easy to fill. A form should not be a multiple choice test of 15 questions! Start with asking minimal required information. You can always get them to fill more information as the leads progress through your marketing funnel. If you must ask more questions, divide your form in two parts and get the 'optional' type answers in page two, which will help to qualify lead.
5) Keep the navigation easy and intuitive. Rule of thumb is - a visitor should be able to reach anywhere on your website within maximum of 3 clicks. My personal preference goes to the drop down menu on the header with links in the footer. They generally work well on all types of websites. Secondary menu on left penal can work well too; if necessary.
6) Focus on one product/service at least at the category level on one page rather then detailing all services/produce categories on one page. I have seen hundreds of website making mistakes here. You can effectively convert each of your service/product category pages in a landing page that can help you to generate more traction and leads.
7) Build credibility and generate trust using testimonials and/or case studies.
8) Make your websites search engine and social media friendly.
9) Ask visitors to do things. Clear cut calls to actions are important. Tell them 'why' they should do it as well along with what they should do. Unless you show them benefit of doing something, why would they?
10) Analyse, Test and optimize! Unless you analyse & test, you will not know what you are doing wrong and what you are doing right. Once you find out what you are doing wrong, stop doing that and keep the doing what you are doing right. Keep improving on that and make your website a super effective lead generation machine!
Marketing Conversions helps its clients to build such high performance business Websites that work and Lead Generation websites. There are small business internet marketing programs [http://marketingconversions.com.au/services/fast-track-sme-internet-marketing-program] as well where you can leave the Lead Generation [http://www.marketingconversions.com.au/services/online-sales-leads-generation] on 'auto-pilot' with Marketing Conversions to fill your online marketing funnel.
