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I often wonder if small business owners are more firefighter than business people. Between product development, sales and marketing, management, and general business development, it can be hard for the average Joe to figure what's just urgent and what is plain important.

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One of the most interesting aspects of the marketplace is the evolution of how businesses leverage assets. For most of history, business leverage came from 1. Muscle power (human or animal)2. Tangible stuff (raw material, inventory, tools, etc)3. Information (intellectual property, or IP) Historical

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