Creating a website for your business requires a great amount of time and money. But all this investment can go to waste if your customers don't find your website. You may think that this particular situation might be a one off case but frankly speaking it happens a lot to people. What you need is a guide.

Firstly, you need to know that Web design and development are just a part of the complex process of site creation. Due to the rapid growth of the Internet community, web design has indeed become the most powerful and prevailing instrument in web site building. This growth, in turn, has made it mandatory to create sites that are extremely stylish and in touch with the latest trends. Internet users act like a kind of check for your design performance. If visitors come back to your site, then the design has passed checking control. But if they don't then it is time to add, change, redesign and develop your site in order to increase the traffic.

There are many good as well as bad things that one can accomplish through web design. Present below are a few secrets and essential need-to-know aspects with regards to web design and development:

1. 1.The overall outlook or the whole model scheme should be clear and simple. If the layout is complex then it should seem as if it is simple. Furthermore, the page content, data and texts must look readable and be understandable and logical. The information on the whole should be useful, new, fresh, proper and suitably related to the site's topic.
2. 2.The titles on your website should make sense: One main attribute of a web page is its title. The title of the website is what gets the most visibility hence they should be clear. If you have a page on how to take care of goats and you happen to have a goat named Goldie, then your title page should not be: How to look after Goldie and his mates. But your title should be something like: How to take care of goats. Short, simple and to the point!
3. 3.Don't just accept payments through PayPal, since a lot of people have had very bad experiences with PayPal and hence prefer to use alternative, as well as simpler payment methods. You should definitely make your site incredibly easy to buy from no registration as far as possible.
4. 4.Also multiple frame applications in one page reduces the speed of page loads. Another chief issue that every web designer must verify is the display resolution. In other words, designs that look good in a certain resolution may look bad in another.
5. 5.Use frame sets only when it is necessary: In the early days of the Internet, one could argue a use for frame sets because of HTML? Lousy capabilities. Today with CSS there is no need to use frame sets for just about 99.9% of websites. Overall frame sets just tend to make a website more complicated than they need to be.