5 Ways to Ruin an SEO Campaign
Let's say you have put together an SEO campaign (on your own or with the help of an SEO firm) and are doing exceptionally well. Congratulations…now where do you go from here? Should you do more of the same or should you change your strategy? Ideally, you do more of the same but with a view towards the changing landscape of your industry. However, here are five sure ways to ruin a successful SEO campaign. Resist the urge to try any of these crazy strategies in a desperate attempt to save your high ranking.
You don't buy quality linkbuilding—you pay for services that earn you quality links. Do not buy cheap links for £50-£100. These spam companies will probably ruin your good reputation with bogus links.
It's a mistake to pay an SEO company to take care of your online campaign without ever reporting back to you. Forget the fact that you're kept in the dark—what if the company plans to do something crazy that's going to destroy all of your progress so far? Stay up to date on everything, especially if you're switching SEO firms.
It's a good idea to buy more web domains but don't spread your good content out on multiple domains, leaving your pages nearly empty. Who here likes jam sandwiches with only a fleck of jam?
Java, Flash and Ajax are fine additions to a quality site, but don't take out the good content and replace it with fancy graphics and interactive content. Why? Because naturally, this type of programming is not compatible with Search Engine Optimization – do not underestimate the importance of SEO friendly web design.
Great idea, right? You can save a lot of money by rewriting content (courtesy of some cheap overseas ghostwriters). The only problem is, by slacking off in great content, you're also disappointing your human audience. People are often directed to your article pages from keyword searches and are expecting a complete thought when they read your pages. Furthermore, search engines are also expecting human-quality content and will penalize companies that are filling pages with poorly rewritten or plagiarized content.
The fact of the matter is, when you're getting massive traffic, you need to step up a notch and start producing twice as much good work as you're accustomed to publishing. That's the only way to grow in business!
- Let's buy some quality links!
You don't buy quality linkbuilding—you pay for services that earn you quality links. Do not buy cheap links for £50-£100. These spam companies will probably ruin your good reputation with bogus links.
- I'll let the SEO company figure things out!
It's a mistake to pay an SEO company to take care of your online campaign without ever reporting back to you. Forget the fact that you're kept in the dark—what if the company plans to do something crazy that's going to destroy all of your progress so far? Stay up to date on everything, especially if you're switching SEO firms.
- Let's spread the content around across multiple domains!
It's a good idea to buy more web domains but don't spread your good content out on multiple domains, leaving your pages nearly empty. Who here likes jam sandwiches with only a fleck of jam?
- Let's upgrade to a real website with graphics and sound!
Java, Flash and Ajax are fine additions to a quality site, but don't take out the good content and replace it with fancy graphics and interactive content. Why? Because naturally, this type of programming is not compatible with Search Engine Optimization – do not underestimate the importance of SEO friendly web design.
- Let's take it easy and rewrite our old content!
Great idea, right? You can save a lot of money by rewriting content (courtesy of some cheap overseas ghostwriters). The only problem is, by slacking off in great content, you're also disappointing your human audience. People are often directed to your article pages from keyword searches and are expecting a complete thought when they read your pages. Furthermore, search engines are also expecting human-quality content and will penalize companies that are filling pages with poorly rewritten or plagiarized content.
The fact of the matter is, when you're getting massive traffic, you need to step up a notch and start producing twice as much good work as you're accustomed to publishing. That's the only way to grow in business!
