The internet has, in the last decade, become a place many companies and industries consider as a viable option for their marketing plan.
It doesn't matter who you are or where you are from, if you have a website, a company or own an industry of any kind, your goal would be to see your products available to a wider mass of people as possible.
You already know that having your personal webpage won't suffice to get those nicely round sales numbers any service and product provider would want to cuddle around.
But the fact that there are practically hundreds of millions of websites, gives your customers a hard chance in finding you, and to you, they provide a brainstorming topic you need to focus on.
Traditional advertising is a money eating beast and the good old word of mouth solution is not that happy to look at either.
The best and currently, most popular way people can find your webpage is by using search engines.
But the fact is that only high ranking websites will be shown on the first page and what does that make of your page? If you see that your site does not appear listed, it will give you a headache and worries, for it will have a hard time achieving its potential.
Also, let's say that it will pop up after a Google search, but unfortunately won't be in the top twenty.
This case scenario is a little more pleasing, for you will at least get some exposure, but I don't think it will be the right amount.
Just think how much of a difference a front top page display of your activity would mean.
Your traffic would go nuts! This will surely bring that long awaited smile you've been waiting for.
When you search something on the internet, there are certain algorithms that are used to display your result.
No one really knows how to break those and get one of the first ranking spots, thus displaying in all of the results of any searches with any engine that might be performed using the right keywords.
But don't wrack your brain over it in trying to understand complex programming.
You don't need that as a starter.
As a beginner you should stick to the thought that your content is the best weapon you can fight with.
It helps you with visitors and also rankings.
What more can you ask for? Maintain a natural content to your webpage, use a backlink if you own other websites, but make sure the engines will have an easy time picking it up.
If you want to work on optimizing your content so that it can be picked up easier by them, you should ask yourself the question: "Hey, would my visitors get my message?" Usually, words that are engine-friendly are simple and lack any complex meaning.
It's when you use words in complex paraphrasing and good interconnection, that you will draw your reader's interest towards you.
Always try to have a fresh webpage with interesting content which has the balance between engine friendliness and reader satisfaction.
You will please both parts if you achieve this, but it will please you more at the end of the day! Having done these, you should bear in mind running a campaign.
You can start a link campaign and you will be able to share your backlink with other sites.
You can reciprocate your link with as many other sites that you can find, but most of them will not engage in this with you, unless you have a given ranking and some of them may do it but under certain conditions, while others will just want to help you out for free.
You should consider article writing for one-way links.
You can use it easily to provide a backlink to your website and the amazing thing to it, is that it costs nothing and you can do it yourself.
After you do this you can submit it to an article directory and if you are lucky, you will get the exposure you need.
Remember you don't spam your article directories with your links, as no one will appreciate that.
In conclusion, one of the best solutions for you is to start and write articles, for it is the cheapest.
You can provide a backlink which is very important to your traffic and one of the main advantages to this solution is that it comes cheap.