Society & Culture & Entertainment Photography

Polaroid is Back With the Polaroid 300

You all must remember the nostalgic days of the instant color film camera.
Just push the button and the camera would instantly produce the picture, though it did take it a few minutes to develop it.
Ever since the inception and popularity of digital cameras, the Polaroid cameras have seen a huge decline in their popularity.
The people who loved the camera would still love it of course but the problem is that in the age of the digital camera, using an old Polaroid instant film camera isn't feasible.
However, Polaroid thinks otherwise.
They have made a daring move recently and have made a comeback into the market with one of their instant film cameras, the Polaroid 300.
Yes it is a daring move but it will surely help them go a long way in terms of brand revival.
They might well have taken a huge risk by disturbing the digital camera market.
Digital cameras are the order of the day and have become a household item.
In fact with high resolution cameras also easily available in a mobile phone, instant film cameras do not seem to be making a comeback.
You can easily carry a high quality mobile phone camera since it is a part of your mobile but carrying around a separate camera might not be preferred, especially by the younger generation who seem to have all the latest technology in the world at their disposal.
The model they have announced is the Polaroid 300 camera featuring the Polaroid instant color film.
This model is available in as low as $89.
99 for the camera, with an additional charge of $9.
99 for each package of instant films.
Each package of course contains 10 instant films.
The camera is available in stylish colors that include black and blue.
If you want to buy this one, these are available at Bloomingdales and J&R.
An issue with this new model is that the photos are smaller than they used to be with Polaroid cameras.
They are now 2.
1 x 3.
4 inches.
This might seem to be a drawback for people who used the old camera but for the new generation that might never have used instant film camera before; size will make no difference.
In fact they might be so amused by the instant photo technology that they won't bother worrying about the size of the photos.
Let us now take a look at the package Polaroid is offering.
Apart from the package of instant color films that I mentioned earlier, each Polaroid 300 comes with a set of four AA batteries, one rechargeable lithium-ion battery and a wrist strap.
We will have to wait and see if the camera makes any impact on the public but for now, "Instant is back!"


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