What Would It Be Like If SMS Marketing Were To Disappear Tomorrow?
Throughout the years, businesses have been coming up with innovative and creative ways to market their products and services.
Without doubt, the most effective medium is word of the mouth.
It is proven to have the power to make or break any brand.
This is probably the most interactive and direct advertising medium to consumers until mobile marketing SMS.
Mass text messaging is taking advertising and marketing into the next level.
Unlike typical ads found in fliers, banners, signs, papers, magazines, billboards, decals, TV and radio, mass text messaging has limitless audience reach and boundless potential.
Launching into an SMS marketing campaign is ten times more effective than traditional marketing.
Mainly because text messages are received by a lot more people and in real-time plus they can be customized and personalized to further attract consumers.
Of the 5.
3 billion mobile phone users in the world, more than 72% prefer text messaging as a primary medium for communication.
Whether it's for business or personal use, SMS is a popular choice among subscribers of all ages because it is cheaper than call minutes, easy to use and messages are received without delay and most of all in real-time.
Many if not all find SMS to be very useful for business and personal communication needs.
Imagine a world without SMS marketing, what would it be like if it were to disappear tomorrow? LOSS OPPORTUNITY FOR CONSUMERS: From a customer's point of view, he loses the chance of getting good bargains and rewards simply because he was not updated or informed.
Say for example, a mom of three could have saved as much as 50% off diapers had she received a coupon straight to her mobile phone.
A businessman could have enjoyed reward points from a loyalty program of his trusted airline.
Students could have won free tickets have they known there was a contest.
A hardworking lady could have enjoyed a free massage service simply by taking 2 friends to the spa had she known there's an offer.
You wouldn't have known that a solution to your problem or a product that addresses your concerns exists.
Without text message marketing, consumers are blind shoppers who have limited choices.
LIMITED MARKET FOR BUSINESSES: From a company's perspective on the other hand, it cannot maximize its income potential and business expansion.
Undeniably advertising costs put a dent on a company's budget and for limited results only.
Unlike immobile ads, the number of receivers that can receive your promos and ads happening at the moment and for only a fraction of a cost is unlimited.
Traditional ads are changed on schedule.
Billboard ads are changed every few months or so and what these ads do are just to be reminders to passersby of your company and product.
Same goes with print ads such as the daily and magazines of which your consumers must be readers to come across your ads.
You cannot easily post and release funds for ads whenever you happen to have a sale, promotion, gimmicks or new arrivals.
All of which you can do with mass text messaging and your consumers need not drive by your store to be informed.
They are automatically updated with messages sent right to their inbox.
Text message marketing offers the privilege to build and develop customer relationship through direct and personal marketing.
This marketing tool gives emphasis on customer's benefit rather than just promoting products and services.
It develops an intimate relationship between consumers and businesses that cannot be achieved by other mediums.
SMS marketing for all its new-found glory is not a trend but a business solution.
Without doubt, the most effective medium is word of the mouth.
It is proven to have the power to make or break any brand.
This is probably the most interactive and direct advertising medium to consumers until mobile marketing SMS.
Mass text messaging is taking advertising and marketing into the next level.
Unlike typical ads found in fliers, banners, signs, papers, magazines, billboards, decals, TV and radio, mass text messaging has limitless audience reach and boundless potential.
Launching into an SMS marketing campaign is ten times more effective than traditional marketing.
Mainly because text messages are received by a lot more people and in real-time plus they can be customized and personalized to further attract consumers.
Of the 5.
3 billion mobile phone users in the world, more than 72% prefer text messaging as a primary medium for communication.
Whether it's for business or personal use, SMS is a popular choice among subscribers of all ages because it is cheaper than call minutes, easy to use and messages are received without delay and most of all in real-time.
Many if not all find SMS to be very useful for business and personal communication needs.
Imagine a world without SMS marketing, what would it be like if it were to disappear tomorrow? LOSS OPPORTUNITY FOR CONSUMERS: From a customer's point of view, he loses the chance of getting good bargains and rewards simply because he was not updated or informed.
Say for example, a mom of three could have saved as much as 50% off diapers had she received a coupon straight to her mobile phone.
A businessman could have enjoyed reward points from a loyalty program of his trusted airline.
Students could have won free tickets have they known there was a contest.
A hardworking lady could have enjoyed a free massage service simply by taking 2 friends to the spa had she known there's an offer.
You wouldn't have known that a solution to your problem or a product that addresses your concerns exists.
Without text message marketing, consumers are blind shoppers who have limited choices.
LIMITED MARKET FOR BUSINESSES: From a company's perspective on the other hand, it cannot maximize its income potential and business expansion.
Undeniably advertising costs put a dent on a company's budget and for limited results only.
Unlike immobile ads, the number of receivers that can receive your promos and ads happening at the moment and for only a fraction of a cost is unlimited.
Traditional ads are changed on schedule.
Billboard ads are changed every few months or so and what these ads do are just to be reminders to passersby of your company and product.
Same goes with print ads such as the daily and magazines of which your consumers must be readers to come across your ads.
You cannot easily post and release funds for ads whenever you happen to have a sale, promotion, gimmicks or new arrivals.
All of which you can do with mass text messaging and your consumers need not drive by your store to be informed.
They are automatically updated with messages sent right to their inbox.
Text message marketing offers the privilege to build and develop customer relationship through direct and personal marketing.
This marketing tool gives emphasis on customer's benefit rather than just promoting products and services.
It develops an intimate relationship between consumers and businesses that cannot be achieved by other mediums.
SMS marketing for all its new-found glory is not a trend but a business solution.
