All Systems Go!
One of the first books I ever read on the power of a system was The E-Myth Revisited, by Michael Gerber.
Many small business owners may never get the opportunity to really understand that success requires a system.
Most build off passion.
Passion is my favorite! But without a system, passion has no consistent direction.
Without a system, you are building a business that will not flourish without your presence.
Why own a business that you HAVE to work? Do not let your business own you.
You must own your business! So how is that possible? From the mouth of one of the greatest, Mr.
Gerber teaches to build your business as if it was the product, rather than the products/services themselves...
also known as the franchise prototype.
Build your business with a design that can be duplicated; make a system that will turn the ordinary into EXTRAordinary.
Give your customers an expectation.
Give your customers comfort in knowing that every experience will be the same experience, whether it is with you or the team that works with you.
How can you do that? Let us learn by example.
Who built a business that sells businesses? Everyone should be raising their hands on this one...
If your hand is not up, no worries, because I am about to tell you.
One of the all-time greatest and most brilliant ideas came out of a hamburger.
Who would have thought? Aside from the calories and high cholesterol, I am diggin the burger! Mr.
Ray Croc built his empire, not on selling these hamburgers, but on selling identical businesses...
that sell hamburgers.
Those businesses then sell an experience, that sell consistency in any environment, in any economy, and to any ordinary Joe that wants a franchise...
that wants to succeed with a system.
And that is the great thing about a franchise; there IS a system.
There IS a map for success.
There IS an opportunity to bring a standard in a community that everyone can depend upon.
So now the question is...
what is your business built upon? Is it built upon passion alone? Or do you have a system that will allow your vision to be duplicated? Passion dies when there is no organization and your business runs you.
Put simplicity in your business.
Make a model that gives life to the future of what you believe in.
Set an expectation for yourself and for others and make all systems a GO.
Many small business owners may never get the opportunity to really understand that success requires a system.
Most build off passion.
Passion is my favorite! But without a system, passion has no consistent direction.
Without a system, you are building a business that will not flourish without your presence.
Why own a business that you HAVE to work? Do not let your business own you.
You must own your business! So how is that possible? From the mouth of one of the greatest, Mr.
Gerber teaches to build your business as if it was the product, rather than the products/services themselves...
also known as the franchise prototype.
Build your business with a design that can be duplicated; make a system that will turn the ordinary into EXTRAordinary.
Give your customers an expectation.
Give your customers comfort in knowing that every experience will be the same experience, whether it is with you or the team that works with you.
How can you do that? Let us learn by example.
Who built a business that sells businesses? Everyone should be raising their hands on this one...
If your hand is not up, no worries, because I am about to tell you.
One of the all-time greatest and most brilliant ideas came out of a hamburger.
Who would have thought? Aside from the calories and high cholesterol, I am diggin the burger! Mr.
Ray Croc built his empire, not on selling these hamburgers, but on selling identical businesses...
that sell hamburgers.
Those businesses then sell an experience, that sell consistency in any environment, in any economy, and to any ordinary Joe that wants a franchise...
that wants to succeed with a system.
And that is the great thing about a franchise; there IS a system.
There IS a map for success.
There IS an opportunity to bring a standard in a community that everyone can depend upon.
So now the question is...
what is your business built upon? Is it built upon passion alone? Or do you have a system that will allow your vision to be duplicated? Passion dies when there is no organization and your business runs you.
Put simplicity in your business.
Make a model that gives life to the future of what you believe in.
Set an expectation for yourself and for others and make all systems a GO.
