Content writing is a skill to create the content. The creation of a good content is a means to get the hold of a people to go through your site and purchase the products. Apart from this, it reflects a good keyword too. Through which, your site will be displayed in the first search only.

In order to have persuasive writing that will drive traffic to your website, go for these guidelines---

1. Get to the crux of the matter in the first paragraph and then give details on it. This is to say, place the conclusion at the beginning only.
   
2. Web pages should be short and snappy as they are meant to be scanned. Being overtly wordy is not necessary. A person who is going to visit at your site wont read the pages. Hence, avoid long rambling paragraphs and write short ones conveying one idea in one paragraph.
   
3. Incorporate internal sub-headings as it makes the text more scannable. Furnish the reader with a summary so that they can have an idea of what is going to be upcoming next. By this, they can make up their mind to carry on with the reading or pass over to the next topic which interests them.
   
4. Pertain to lists rather than the paragraphs for the reason that list are much easy to scan unlike paragraphs. It would be really supportive, if you list a number of topics, using ordered or un-ordered lists. Other than this, Limit your list items to 7 words to keep your readers remember you.
   
5. Make your links ingredient of the copy. They stand out from normal text, and give more indication as to what the page is about. This is the other approach for scanning the pages.
   
6. When writing, preserve consistency and clarity of thoughts in your writing style all through the website. Make use of an informal tone when writing the web content for the reason that it communicates well with the hasty surfers on the internet.
   
7. Maintain the flows of your page poignant. Make the most of action words and shun the use of passive voice.
   
8. Before posting on web, make it Proofread. Check content for typos, spelling mistakes & spelling mistakes.

Above given instructions will make you write in such a way that the content will steadily bring response to your potential customers query.