Business & Finance Home Based Business

Secret To Amazon.com"s Success As A Home Based Business

Starting out from his Garage Jeff Bezos built the foundation ofAmazon.com from the garage of his two-bedroom house rentedoutside of Seattle. He fashioned his first office tables fromwooden doors, angle brackets, and two-by-four lumber purchasedfrom Home Depot.

This article summarizes the recognizable aspects of Amazon.com'ssuccess and lays down lessons learned in the form of tips. Youhave the opportunity to analyze the tips given here and applythem with prudence to your own business.

You as the owner of your own home based business started - orabout to embark if you have not as yet started - with the sameresources as Jeff Bezos. You are in a similar situation - if notmuch better position - than the Amazon founder because you havethe secret to his success to learn and apply into your ownbusiness.

Tip No. 1: Be modest in your initial investment. For example,your laptop or PC shall not necessarily be top of the line. Youroffice location could be a corner of the house or your room,basement or garage. Save on office rent by all means. Be likeJeff Bezos and other successful marketers who spent prudentlyand succeeded.

Motivation You should motivate yourself to succeed. When Amazonwas struggling to make profits for the first time, only itsfounder Jeff Bezos believed that the business goal could beachieved in a year's time. Everybody was astounded when JeffBezos achieved his goal after one year.

Tip No. 2: The lesson that could be learned from the aboveaccount is to lay down and make known in clear fashion your goalto every stake holder of your small business. They include yourspouse and your web designer, among others.

Write down this goal and post this on the wall beside your desk.Save this goal in your hard disk and make the text the start uppage when you boot your computer. You can convert your goal intoa screensaver. Read your goal to yourself every day as you goabout your business on the Internet.

Tip No. 3: You should motivate yourself every day and pass thismotivation on to every one who's involved in your business. Toparaphrase the author Wallace D. Wattles who wrote The Scienceof Getting Rick in 1910, envision yourself right now as having avery successful business and do every which legal and ethicalway to actualize your vision. FYI, Wattles' book is featured inmy web site.

Change It is said that change is the one single permanent thingon this planet. Amazon changed the way it does business throughthe years. First it was an online book seller. Next it expandedinto selling music and videos.

Then it offered toys, consumer electronics and software to itscustomers. These were linked with a host of new products untilthis very day. Amazon has a constantly evolving product line.Its competitors have a hard time catching up with the innovator.

During its initial years of operation, Amazon was not making anyreal profit. It practiced instead the habit of reinvesting itsincome into new markets. This it did to make possible for itscustomers to make wider choices for the company's offerings.

Tip No. 4: Your home based business should be run like Amazon.You could be selling your single information product now. Twoweeks from today you will have added another back end product.Next month you will have introduced into your product line theinventory of the affiliate program you have joined in.

Tip No. 5: If your web site is content based, you should beadding new content every day. Casual visitors to your web sitewill become your regular visitors when they see new contentevery time they come back to your site. And these visitors willin the end become your regular customers.

Be a Generalist A generalist is one who does a multitude ofthings. In computer language it is known as multi-tasking. Thishas been the culture at Amazon.

Tip No. 6: You as the single person in your home business mustbe a generalist, too. This means doing and knowing everythingthat goes in and out of your business.

You don't know any HTML coding? This is tolerable. You muststrive however to understand at least the basic formatting thatgoes into you site code. This way you can make small insertionsinto your web pages when your web designer is nursing a cold oris out of town. Or you can learn a thing or two on scripting. Bythe way, HTML tutorial is one of several categories among thehome based business free learning stuff presented in my web site.

Work Ethic Jeff Bezos was the company CEO and he and his wifewere the first workers at Amazon. Their work ethic was markedwith hard work and consistency, among others. These traits werehanded down to their employees through the years. Tip No. 7: Tosucceed and last long in your Internet business, you should workhard to put your business online in the fastest and frugalmanner possible. The important thing to consider is to start upand put your small business online early and rapidly. If youhave to wake up at two in the morning to do your Internet work,by all means stick to this routine.

Tip No. 8: You should be consistent in your business-relatedtasks. If your content needs updating twice weekly, follow thisschedule with devotion. Visitors to your web site will noticeeven slight changes to your content when they go back to visityour web pages. Not to mention the search engine spiders whichwould just be too glad (i.e., in electron manner of speaking) toindex new contents to your web site.

Be First to Embrace Technology Amazon was among the first, ifnot the first, to adopt online book retailing. When the majorbook sellers - Barnes & Noble and Borders Books among others -realized this new way of selling books, Amazon was miles ahead.Jeff Bezos surveyed the Internet horizon and embraced the besttechnology on sight.

Tip No. 9: New technologies come and go almost daily. Some ofthese technologies enable you to run your business fast andeasy. Other technologies rob you of your investment. Your dutyis to examine each technology and assimilate into your businessthe best


Leave a reply