Why Social Media and Internet Marketing, An S.A. Perspective (Prt. 2)
Internet Marketing
The foundation for any Internet marketing campaign is a well designed website, optimised for your selected keywords with a clear call to action.
SA companies investing in internet marketing are reaping the rewards with targeted web design & Search engine optimisation(SEO), clients have seen a remarkable improvement in website traffic and increased sales with this form of internet marketing alone.
We often get the "I just want to be on the internet" from clients and I always reply, what's the point if nobody's going to find you.
SEO, web design and content marketing go hand in hand to ensure a successful internet marketing plan, so ensure your website is relevant to your organisations current business model.
Consumers are using the internet more often to search for products & services and internet marketing will be crucial in getting noticed.
Website analytics ensures your internet marketing plan is measurable, flexible and cost effective with data from every aspect of your online advertising linked to your website available daily.
A once-off newspaper advert costs anything between R2500 to R15000 depending on the size and publication, yet we still won't invest in internet marketing which conveys our proposition more successfully with a longer lasting impression.
Few Potential clients will keep a newspaper or magazine for future reference, a website however is always available and can easily be updated while displaying a wider selection of products and services at a fraction of the cost.
Banner ads or other forms of internet marketing expenses can be controlled, it's efficiency easily measured and altered to produce the best possible results.
E-mail marketing is most probably the cheapest and most effective form on internet marketing available today with a higher click through rate than its counterparts.Customers interested in your products can now easily be reached to drive future sales and cross sell all with the click of a button. E-mails are easily personalised and are excellent ways of distributing catalogues and information on specials and sales.
South African businesses still seem to love flyers and pamphlets judging by the amount in my postbox daily and I often wonder how they measure its success, I chuck them straight into the bin.
Decent Flyers cost anything from R3000-R7000 and its a shot in the dark in terms of reaching your intended market, with internet marketing you have control over the demographics you'd like target and its efficacy evaluated and immediately changed accordingly.
The cost savings and flexibility of internet marketing cannot be ignored and the data is convincing more organisations to utilise some form of internet marketing to achieve its goals.
Internet marketing is easier than you might think and with all the information you need readily available there's no excuse not to be embracing internet marketing as a supplement to your traditional advertising.
We here to assist with your internet marketing needs, contact us today
The foundation for any Internet marketing campaign is a well designed website, optimised for your selected keywords with a clear call to action.
SA companies investing in internet marketing are reaping the rewards with targeted web design & Search engine optimisation(SEO), clients have seen a remarkable improvement in website traffic and increased sales with this form of internet marketing alone.
We often get the "I just want to be on the internet" from clients and I always reply, what's the point if nobody's going to find you.
SEO, web design and content marketing go hand in hand to ensure a successful internet marketing plan, so ensure your website is relevant to your organisations current business model.
Consumers are using the internet more often to search for products & services and internet marketing will be crucial in getting noticed.
Website analytics ensures your internet marketing plan is measurable, flexible and cost effective with data from every aspect of your online advertising linked to your website available daily.
A once-off newspaper advert costs anything between R2500 to R15000 depending on the size and publication, yet we still won't invest in internet marketing which conveys our proposition more successfully with a longer lasting impression.
Few Potential clients will keep a newspaper or magazine for future reference, a website however is always available and can easily be updated while displaying a wider selection of products and services at a fraction of the cost.
Banner ads or other forms of internet marketing expenses can be controlled, it's efficiency easily measured and altered to produce the best possible results.
E-mail marketing is most probably the cheapest and most effective form on internet marketing available today with a higher click through rate than its counterparts.Customers interested in your products can now easily be reached to drive future sales and cross sell all with the click of a button. E-mails are easily personalised and are excellent ways of distributing catalogues and information on specials and sales.
South African businesses still seem to love flyers and pamphlets judging by the amount in my postbox daily and I often wonder how they measure its success, I chuck them straight into the bin.
Decent Flyers cost anything from R3000-R7000 and its a shot in the dark in terms of reaching your intended market, with internet marketing you have control over the demographics you'd like target and its efficacy evaluated and immediately changed accordingly.
The cost savings and flexibility of internet marketing cannot be ignored and the data is convincing more organisations to utilise some form of internet marketing to achieve its goals.
Internet marketing is easier than you might think and with all the information you need readily available there's no excuse not to be embracing internet marketing as a supplement to your traditional advertising.
We here to assist with your internet marketing needs, contact us today
