How to Get Sponsorship for a Blog
- 1). Sign up for Google Analytics if you haven't already done so. Click the "Sign Up Now" link under the "Access Analytics" button, input your Google account credentials, name and site information and choose "Sign Up." Copy the tracking code Google generates and paste it into the header of your website's HTML or PHP code.
- 2). Visit Google Analytics regularly to view data pertaining to page views, the geographical origins or traffic and your most popular pages. These pieces of information are important to potential sponsors and are pivotal to pitches you make to them.
- 3). Visit competitor blogs to see which kinds of companies sponsor blogs like yours if you're not sure which companies to contact. Visit company websites and locate "Sponsorship" or "Advertising" links to find the appropriate contact information.
- 4). Write each potential sponsor a concise, professional email providing your name, the URL of your blog and a description of its content, your traffic and audience information and why you feel sponsorship would be mutually beneficial. Provide contact information and an ideal contact time.
- 5). Install any logos or scripts sponsors who accept your requests instruct you to place on your site as part of the agreement. Alternatively, some sponsors require you to create content using their brand or image. If a sports drink sponsors your athletic blog, for example, they may want a photo of you running or biking with a bottle in your hand.
