Social bookmarking is today evolved as an important tool of internet and its marketing as it allows the users to organize, share, manage and search bookmarks of web resources. Descriptions can be complemented to the bookmarked links in the form of brief data so the user can easily understand and have basic overview of the context in related to the link without downloading it whole to go through it. The description included can be in form of free comments, votes and reviews in favor of it or against its quality. Social bookmarking works on the theorem that the user saves those links which they would want to remember or share. These bookmarks are generally public, but if desired can be saved privately and restricted to specific people or group of people falling under certain network. The allowed people can view the bookmarks either in chronological order, by tags or categories or via a search engine.

Generally people have the illusion that the bookmarking can only be done in the various web browser applications. But in social bookmarking the bookmarking is done on the web instead of the browser. And since they are saved online on the web they can be shared and accessed by friends and relatives. Making use of social bookmarking has lots of key benefits adhered to it. The prime benefit among them is the free traffic. Individuals, who desire to promote their websites and products, can easily sign in for a social networking site and start submitting related links to the articles and the related website. It should be ensured that back links pointing to the web sites should always be included. The social networking sites have loads of registered users and thus the probability of visitors to the sites increase giving a boost to the free traffic to the site.

There are lots of social bookmarking websites operating in the market with which the users can be registered easily. They are very cheaply priced and offer much more guaranteed return in other forms like increased traffic etc. Some of the sites also offer free Google indexing for newly developed sites. Social bookmarking also gives the individuals to get in contact with people possessing similar interests or working in the same industry. The networks can be expanded which in chain effect help to increase and expand the business. Social bookmarking has lots of advantages adhered to it. Some of them are -

* The traffic to the related can be increased remarkably.
* The search engine rankings are improved which ultimately leads to generation of the high traffic on the web site
* The visibility is improved
* Lots of options regarding expanding the network and thus the business also opens up
* As the individuals get to know what kind of content people like, so they can work effectively on their websites and make remarkable improvements.