Implement These 4 Usability Techniques To Drive More Traffic and Sales To Your Ecommerce Site
Standpoint defines usability as the ease with which a user interface can be used by its audience to achieve defined goals.
Usability incorporates many factors: design, functionality, structure, information architecture, sales and much more.
A site that offers a simple interface with stress-free navigation options best fits the definition of a usable site.
However, when you sit to think about it how many can you recall at a time.
Not many, or maybe just two or maximum three.
Usability is the most features for any site but unfortunately not businesses deal with it seriously.
Why Is Site Usability Testing Important? The simplest way to check on your site's usability is to analyze your ecommerce site's conversions rates and daily traffic.
If there is a two to three percent visitor to sale conversion rate of your ecommerce site then your site is on track, else relook at your site's web design.
Here's a list of questions that you can ask yourself and your users to check on your site's usability:
Plus, the usability testing will highlight the problem areas of your site and help you to build better conversion strategy for your e-business.
What to Consider for Improving Your Site's Usability? Site Loading Time Choose a server that will offer better and faster loading for your ecommerce site.
Eliminate excess graphics or videos as they tend to slow down your site's speed.
Usually is your site does not load or takes forever to show up your users are likely to abandon it.
Use Content Wisely As per a study investigating the changes in users reading habits behaviors in the digital age concluded that they tend to skim webpages to find the information they want.
Due to low attention spans users search information via keywords or sometimes by phrases.
Not all text mentioned on your site is read through.
Allow your writers more creativity and flexibility in terms of content writing for your ecommerce site.
Write in a format that is precise and catchy.
If possible use statistical data to emphasize on key points, as numbers are easy to read than long words.
Use The Readability Test Tool that lets you check on your URLs readability using popular techniques.
Use Smart Navigation Include a smart and intuitive navigation bar with sub-headings.
Use different color for each heading or sub-heading in the navigation bar to offer better readability.
Do not include more than 7 headings in your navigation bar as users may find it too lengthy.
Link all important pages wisely via your navigation bar.
Make the information flow in a logical pattern without distracting the user.
Place an easy to use search option on your site as visitors will use it a number of times during their stay on your site.
Give easy access to contact us, shopping cart and home page, at all times.
Order and Check out Process Present the information about products in a tabular or chart format, which is easy to understand.
Add details like shipping charges, handling rates, total cost of the product in these charts.
Show information in a tabular form in your user's account or shopping carts as well.
Make the whole buying experience transparent and stress-free for your customers.
During checkout design the whole process in a simple three way step.
You can cross- sell after your visitors have made a payment, so as to remind them of any related products they might be interested in.
However, do not overdo the process and offer too many options that customers find hard to follow.
Offer account registration option to first-time visitors at this stage but give them the freedom to checkout as a guest if they wish to do so.
In Conclusion Lastly to ensure continued success and innovation in your e-business ask for product reviews and ratings.
Make the whole experience interactive and engaging while actively implementing suggestions and requests to improve your site's usability.
As per a report by PayPal it confirms that 71% of shoppers believe they'll get a better deal online than in stores and the good news is that e-retail will grow to 9% in 2016, up from 7%.
Therefore, keep working with your users to create better and improved business opportunities.
Usability incorporates many factors: design, functionality, structure, information architecture, sales and much more.
A site that offers a simple interface with stress-free navigation options best fits the definition of a usable site.
However, when you sit to think about it how many can you recall at a time.
Not many, or maybe just two or maximum three.
Usability is the most features for any site but unfortunately not businesses deal with it seriously.
Why Is Site Usability Testing Important? The simplest way to check on your site's usability is to analyze your ecommerce site's conversions rates and daily traffic.
If there is a two to three percent visitor to sale conversion rate of your ecommerce site then your site is on track, else relook at your site's web design.
Here's a list of questions that you can ask yourself and your users to check on your site's usability:
- Can your users complete key tasks with no un-answered questions?
- Are your users able to locate key features & functionality that the site provides?
- Are your users able to locate the button/action we want them to do on key pages?
- What flexibility do your users expect to have at specific parts of their user journey?
- Does your primary USP's get seen by all users, regardless of where the users go on the site?
Plus, the usability testing will highlight the problem areas of your site and help you to build better conversion strategy for your e-business.
What to Consider for Improving Your Site's Usability? Site Loading Time Choose a server that will offer better and faster loading for your ecommerce site.
Eliminate excess graphics or videos as they tend to slow down your site's speed.
Usually is your site does not load or takes forever to show up your users are likely to abandon it.
Use Content Wisely As per a study investigating the changes in users reading habits behaviors in the digital age concluded that they tend to skim webpages to find the information they want.
Due to low attention spans users search information via keywords or sometimes by phrases.
Not all text mentioned on your site is read through.
Allow your writers more creativity and flexibility in terms of content writing for your ecommerce site.
Write in a format that is precise and catchy.
If possible use statistical data to emphasize on key points, as numbers are easy to read than long words.
Use The Readability Test Tool that lets you check on your URLs readability using popular techniques.
Use Smart Navigation Include a smart and intuitive navigation bar with sub-headings.
Use different color for each heading or sub-heading in the navigation bar to offer better readability.
Do not include more than 7 headings in your navigation bar as users may find it too lengthy.
Link all important pages wisely via your navigation bar.
Make the information flow in a logical pattern without distracting the user.
Place an easy to use search option on your site as visitors will use it a number of times during their stay on your site.
Give easy access to contact us, shopping cart and home page, at all times.
Order and Check out Process Present the information about products in a tabular or chart format, which is easy to understand.
Add details like shipping charges, handling rates, total cost of the product in these charts.
Show information in a tabular form in your user's account or shopping carts as well.
Make the whole buying experience transparent and stress-free for your customers.
During checkout design the whole process in a simple three way step.
You can cross- sell after your visitors have made a payment, so as to remind them of any related products they might be interested in.
However, do not overdo the process and offer too many options that customers find hard to follow.
Offer account registration option to first-time visitors at this stage but give them the freedom to checkout as a guest if they wish to do so.
In Conclusion Lastly to ensure continued success and innovation in your e-business ask for product reviews and ratings.
Make the whole experience interactive and engaging while actively implementing suggestions and requests to improve your site's usability.
As per a report by PayPal it confirms that 71% of shoppers believe they'll get a better deal online than in stores and the good news is that e-retail will grow to 9% in 2016, up from 7%.
Therefore, keep working with your users to create better and improved business opportunities.
