Uses Of Guerilla Marketing For Large And Small Businesses
Jay Conrad Levinson graduated from the University of Iowa in 1956, and was drafted to the Army before entering law school. Oddly enough, he learned a great deal about marketing during his assignment to the Counter Intelligence Corps. There, he was much like a real-life James Bond.
Jay Conrad Levinson wrote a report at the end of each assignment while in the Army to detail the events that had taken place. He enjoyed writing the reports because they had a clear beginning and middle, but an unfinished end. He decided he loved writing so much, that he'd make a career of it. He knew that writing a book wouldn't pay much money at first, so he decided advertising was the way to go.
Before landing the envious job as an ad writer for Playboy magazine, Jay Conrad Levinson started out doing secretarial work. He would write a little here and there before finally getting his big break. After a while, he was even able to work for Leo Burnett in London.
Since 1971, Jay Conrad Levinson has been able to do in a three-day week at home what others could only do in a five-day week at the office. He has also written books including The Most Important $1.00 Book Ever Written, Secrets of Success for Freelancing, and a book he co-authored with his wife, A Start-up Guide to Guerilla Marketing. There are 18 books in the Guerilla Marketing series.
Jay Conrad Levinson has many passions besides marketing. He enjoys skiing, traveling, and spending time with his grandchildren. For a few years, he and his wife traveled the country in a fancy RV. After that, they bought a piece of land in Orlando, Florida to be closer to the grandchildren and the lake.
Jay Conrad Levinson is considered by many as "The Father of Guerilla Marketing." He has been invited to speak in Malaysia, Thailand, Japan, South America, Australia and the Philippines. His books are required reading by many college marketing courses, and they've been published in 41 languages. Guerilla Marketing is a way to spend less, get more, and achieve substantial profits.
So, what exactly is Guerilla Marketing? Guerilla Marketing is one-on-one marketing. It seems like such a waste of time and money to start with a risky marketing campaign directed to large numbers of people when word of mouth advertising is cheaper and more reliable. Small business owners can take advantage of local opportunities to speak at luncheons, offer free consulting services, or offer free products to fundraiser auctions to help get their message out to people and gain credibility.
Guerilla Marketing isn't just for small businesses. Jay Conrad Levinson has worked with many large businesses as well. Big businesses can use catchy phrases or symbols to get inside the minds of their potential customers. Most buying decisions are made in the unconscious mind anyway. Catchy symbols are ones like Nike's swoosh, McDonald's arches, and Michelin's big, squishy tire man. And who wouldn't want to buy giant, healthy vegetables from a Green Giant?
Jay Conrad Levinson wrote a report at the end of each assignment while in the Army to detail the events that had taken place. He enjoyed writing the reports because they had a clear beginning and middle, but an unfinished end. He decided he loved writing so much, that he'd make a career of it. He knew that writing a book wouldn't pay much money at first, so he decided advertising was the way to go.
Before landing the envious job as an ad writer for Playboy magazine, Jay Conrad Levinson started out doing secretarial work. He would write a little here and there before finally getting his big break. After a while, he was even able to work for Leo Burnett in London.
Since 1971, Jay Conrad Levinson has been able to do in a three-day week at home what others could only do in a five-day week at the office. He has also written books including The Most Important $1.00 Book Ever Written, Secrets of Success for Freelancing, and a book he co-authored with his wife, A Start-up Guide to Guerilla Marketing. There are 18 books in the Guerilla Marketing series.
Jay Conrad Levinson has many passions besides marketing. He enjoys skiing, traveling, and spending time with his grandchildren. For a few years, he and his wife traveled the country in a fancy RV. After that, they bought a piece of land in Orlando, Florida to be closer to the grandchildren and the lake.
Jay Conrad Levinson is considered by many as "The Father of Guerilla Marketing." He has been invited to speak in Malaysia, Thailand, Japan, South America, Australia and the Philippines. His books are required reading by many college marketing courses, and they've been published in 41 languages. Guerilla Marketing is a way to spend less, get more, and achieve substantial profits.
So, what exactly is Guerilla Marketing? Guerilla Marketing is one-on-one marketing. It seems like such a waste of time and money to start with a risky marketing campaign directed to large numbers of people when word of mouth advertising is cheaper and more reliable. Small business owners can take advantage of local opportunities to speak at luncheons, offer free consulting services, or offer free products to fundraiser auctions to help get their message out to people and gain credibility.
Guerilla Marketing isn't just for small businesses. Jay Conrad Levinson has worked with many large businesses as well. Big businesses can use catchy phrases or symbols to get inside the minds of their potential customers. Most buying decisions are made in the unconscious mind anyway. Catchy symbols are ones like Nike's swoosh, McDonald's arches, and Michelin's big, squishy tire man. And who wouldn't want to buy giant, healthy vegetables from a Green Giant?
