Article marketing should now be a vital component in any serious organisation's online traffic generation strategy - and to make sure you're getting the most from your articles, you need to understand the basics of how it works.
However, it is essential to remember that you will have to work at it - education based article marketing is a highly profitable marketing strategy and you need to ensure that the final product reflects well on you because your articles become your 'face' and will crop up in many surprising places.
 Articles with reprint rights can spread far and wide, and the best ones will endure far longer than you might possibly imagine.
Once you start using these strategies and get to understand what make them so successful, your profile in your marketplace will move from standard to stellar in a flash.
The most important section of your article is always your title or headline - they should indicate, or offer something that compels the reader to delve further into the article itself, and excite your reader whilst they are reading it.
So, if you name your article something like "If Business Is Slow,  Put Up Another Website" - it should make complete sense to your reader as to why you have used that specific title.
Once you have selected and written your title (which can be either before or after you have written the article itself), you should move on to the first paragraph.
This should explain, as clearly as possible, the overall message that you are aiming to share within your article.
 This is one of the primary ways that e-zine owners and newsletter producers, and of course, website owners use to select content.
  The best titles should both excite interest and provide information simultaneously.
If your content starts with your title - you can then move on to running over the points you want to cover in your article, one at a time.
  This way of sharing information makes for good, stimulating, educational articles that are not too long and focus on one or two significant points that you want to bring to your readers attention.
Article writing for the web does not have to be complicated - an excellent rule of thumb to remember is that most people only skim read content online, so you need to grab attention with your subheadings and keep your paragraphs short, somewhere between three to eight lines long.
  Bulleted lists always work well online because several points can quickly be absorbed in a very short space of time.
And when it comes down to it you must never forget that most online readers have an incredibly short attention span.
Go easy on the exclamation points, as well.
One exclamation mark indicates importance or excitement...
  half a dozen is a sign of hype and shows that you are not a professional writer which in turn, could result in you being excluded from the better article sites.
It is also important to remember that people will review other content by you or visit your website if they find your articles provide them with valuable information that they can use.
This is why it is so essential that you include a resource box at the end of your article and give your visitors the opportunity to subscribe  to your website and receive more of your valuable content directly.
And finally, no time spent thinking about the resource box at the end of your articles is ever wasted time! You want to tell your readers enough about yourself that intrigues them and leads them to want to find out more about you by visiting your website.
Also, if you grant reprint rights to your articles you can specify that your resource box must be included with your article, meaning that anyone who wants to use your articles in their publication are also helping to publicize you.
This is why article marketing is now considered to be one of the leading strategies for generating more valuable online traffic and the beauty is that it is easy to do and anyone can use it.