SEO: Marketing Has a New Face
The latest marketing technique to have hit the market today is SEO or Search Engine Optimization, where key words are the King. Good ranking for a particular keyword means more number of users visiting your web site and which would eventually mean more exposure for your business.
SEO is no rocket science and can be achieved by using the right SEO Techniques, which revolve around on page optimization that involves setting the right Meta tags and Meta descriptions on all the pages and off page optimization which is a mix of link building, article submission and SMO activities.
While there are lot of SEO Consultant and SEO Companies that offer this service, it is imperative to understand the competition that is involved for your keyword and then approach a company for SEO Services.
Few points that you can keep in mind while choosing a SEO Company or SEO Consultant are:
1. The methodology used by them in the process
2. The estimate submitted by them for keywords to get you in top 10 rankings in Google for all keywords requested by you. Though there is no assurance that this will always happen, a good SEO Company/consultant will be able to give you a right logic behind the time estimation.
3. Take suggestions on what could be done on your current web site design to improve its SEO ranking and see how much it matches with content available on web
4. There are no shortcuts and those who suggest you shortcuts should be kept away from your company, as they would use unethical techniques like Black Hat SEO, which can get you instant results but long term affects will be adverse on your web site
5. Ask for assurance about the time duration this site will sit there after achieving good rankings. It's imperative for you to understand that for how long can your web site sustain, once you decide against using services of present vendor
6. Tools used. Ask the company about the tools used by them and how they will use these tools to help you in understanding the work they are doing
7. With the evolution of technology, location is no more a hurdle. Still SEO companies in India can offer you a good bargain for the work done, in comparison to other countries.
8. Lastly communication is the most important part of a business and it holds true for SEO too. A company has to work as a business partner with you, so that you learn along the way and everything is fairly dealt. As stated earlier, SEO is no rocket science but that does not make it any easy. With thousands of sites vying for the top spot, a good SEO Company or a SEO Consultant has to have that knowledge to explain you why your rankings dropped and why did they suddenly pick up.
There are no shortcuts in SEO and it's a smart marketing technique that has evolved with the advent of internet era.
Jasmeet Singh has been a web consultant for last 6 years and has been actively involved in various web design and development projects, helping small business owners, achieve their dream of getting the perfect website at an affordable price.
His company's portfolio can be viewed at his company's web site: http://www.softlogique.com
SEO is no rocket science and can be achieved by using the right SEO Techniques, which revolve around on page optimization that involves setting the right Meta tags and Meta descriptions on all the pages and off page optimization which is a mix of link building, article submission and SMO activities.
While there are lot of SEO Consultant and SEO Companies that offer this service, it is imperative to understand the competition that is involved for your keyword and then approach a company for SEO Services.
Few points that you can keep in mind while choosing a SEO Company or SEO Consultant are:
1. The methodology used by them in the process
2. The estimate submitted by them for keywords to get you in top 10 rankings in Google for all keywords requested by you. Though there is no assurance that this will always happen, a good SEO Company/consultant will be able to give you a right logic behind the time estimation.
3. Take suggestions on what could be done on your current web site design to improve its SEO ranking and see how much it matches with content available on web
4. There are no shortcuts and those who suggest you shortcuts should be kept away from your company, as they would use unethical techniques like Black Hat SEO, which can get you instant results but long term affects will be adverse on your web site
5. Ask for assurance about the time duration this site will sit there after achieving good rankings. It's imperative for you to understand that for how long can your web site sustain, once you decide against using services of present vendor
6. Tools used. Ask the company about the tools used by them and how they will use these tools to help you in understanding the work they are doing
7. With the evolution of technology, location is no more a hurdle. Still SEO companies in India can offer you a good bargain for the work done, in comparison to other countries.
8. Lastly communication is the most important part of a business and it holds true for SEO too. A company has to work as a business partner with you, so that you learn along the way and everything is fairly dealt. As stated earlier, SEO is no rocket science but that does not make it any easy. With thousands of sites vying for the top spot, a good SEO Company or a SEO Consultant has to have that knowledge to explain you why your rankings dropped and why did they suddenly pick up.
There are no shortcuts in SEO and it's a smart marketing technique that has evolved with the advent of internet era.
Jasmeet Singh has been a web consultant for last 6 years and has been actively involved in various web design and development projects, helping small business owners, achieve their dream of getting the perfect website at an affordable price.
His company's portfolio can be viewed at his company's web site: http://www.softlogique.com
