Technology Networking & Internet

Online Directory and Search

This article talks about how online directory and search program can benefit webmasters. Basically, I talk about how important it is for webmasters to know the techniques necessary to promote their websites in the organic search results.

An Online directory is similar to a physical phonebook. It is simply organized and stored in databases for search. It is primarily organized in sub directories and categories of all kinds of subjects. A listing generally has a title, description, and a web address. Clicking on the title will send you to that web site.

Usually, people will arrive at a website from an online directory or search engine. As most online directories have a search program (search engine) for easy search by the end-user for quicker access. As going through sub directories and categories can be a bit tedious.

Users usually search with a keyword, a key phrase, or a search term as search engines have algorithms as well. Once the term has been entered into the program, a list of websites are pulled up beginning in the order of most relevance.

Because of the design of search programs on directories or stand-alone programs like Yahoo.com, Google.com and MSN.com webmasters need to be able to understand the basics for effective web promotion within the organic search results that can actually lead to web traffic. Here are some important techniques to apply to your website for higher ranking and for web traffic from any directory or search engine.

1. Meta Tag - Write your web pages with Meta tags or insert Meta tags in your web pages to be index appropriately. When creating your Meta tags, consider the appropriate keywords or key phrases that are specific to your website. Place your Meta tags at the appropriate place of the web page, usually in the top part of the HTML.

2. Content Writing - web spiders look for Meta tags, along with unique content for ranking. A well-written and well-designed website has a long list of keywords ranking. Search spiders, usually look for the uniqueness of a website for proper ranking, preferably higher ranking and also, to rule out the spammers.

Today, more and more websites are created, a lot of them lack the quality and the integrity that search engine users or online directory users are looking for or even search engine spiders are looking to rank. Understanding the dynamic nature of online search and marketing can help enhance your web promotion. Do not let your website be left in the millions, it is important to get your website out with just these few techniques for better ranking and enhanced web traffic.



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