The job of SEO does not come to an end when your site manages to get a good rank in search engine results page. The rank has to be sustained in myriad ways and one of the means for it is blogging. You can either do the blogging yourself or seek the help of the top SEO Company which you have employed for doing the rest of the SEO, to take care of the blogging also. An SEO Professional will be good at blogging or would have at their disposal experts who can produce blogs at required intervals. Needless to say, blogging requires some creative skill. Besides that, a blogger has also got to stick to some rules for the blog to be effective. A top SEO company will first of all select the right subject for blogging because once selected, a blogger has to stick to that subject for a steady readership. A blog site is not a place like a Facebook page where you can post baby photos or reminiscences. Since blogging is typically done to promote a product or a service, the subject should be related to it.

For a blog to be picked up and displayed by search engines, it should be optimized in more or less the same way that a website is optimized. It should also have an eye-catching headline that should make the readers curious as to what the contents of the blog could be. An SEO Professional can easily manage this by developing quality contents, interspersing it with the necessary number of keywords, creating an eye-popping headline, and getting good inbound links. Getting readers for a blog may not be easy, especially in the early stages. One way of getting out of the imbroglio is to post interesting comments to the blogs of popular bloggers. Many bloggers read the comments below their blogs, and some may even respond. Besides the blogger himself, those others who are posting comments there may also read the post and provide a reply. A top SEO company will make use of these methods to establish connections and eventually attract readers to your product promotion blog.

The most popular blogs are those that solve a problem or arouse a desire or pique curiosity. A good blog has to be in some way slightly different from the many blogs about the same product or similar products. And the best blog would be that which can incorporate some current event into the blog because posts containing current events keywords easily find their way into the top of search engine results. A top SEO professional takes care of all these rules while writing a blog. Another important rule is not to write substandard blogs. A blog that is badly written, because the writer had run out of ideas or had a shortage of time, could turn out to be counterproductive. It is better not to post a blog for a fortnight or a month than post a bad one and make readers lose interest. When a top SEO company is doing the blog for you, such a situation is unlikely to arise because they would have more than one writer who would supply blogs at regular intervals.