If you ask a professional speaker who knows about the importance of public speaking what the best way to become a better public speaker is, I'd be willing to bet you that they'll tell you "practice, practice, practice".
Now, that's all good and such, but we're living in the 21st Century, if we don't have a live audience that we can test our ideas out on, shouldn't there be another way? It turns out that there is - social media.
You Are Not Alone - Using Social Media To Decide What To Say When you've been invited to give a speech, you are now faced with the challenge of creating a speech that will make an impact on your audience.
This can become an even bigger challenge if you don't know your audience very well.
What's a speaker to do? This is exactly the type of situation that this new type of media was created to help you solve.
One of the benefits of public speaking is that each social media tool (and there are a lot of them!) can allow you to reach a different network of contacts.
By carefully choosing the right social media tool you can get in contact with people who either will be in your audience or who are very similar to the type of people who will be there.
As a public speaker, your job is to use these fantastic new social media tools to reach out to your social network and ask them the questions that you're going to need to have answered in order to get the information that you'll need in order to build a great speech.
These questions can include what topics the audience is currently interested in, what are the challenges that the audience is currently facing, what have they tried to do in the past and failed at, what are their goals for this year? Social Media Can Help You To Carefully Choose Your Words The value of social media does not stop at just helping you to select the right topic for you next speech.
It can actually help you construct the speech itself.
Your audience is in the best position to tell you what they want to hear.
What this means for you is that your social media network can actually help you to determine what words you should use in your speech.
Actually, what we're talking about here is more than just words - it may be complete phrases and ideas that should be included in your next speech.
The name that is used for this activity is "crowdsourcing".
It happens when you reach out to your network and actively ask them for their help in building your next speech.
You can submit your ideas for how you'll discuss a particular topic and you can propose the sequence that you'll cover information in.
The power of social media is that you'll get immediate feedback and suggestions from people who are very similar to your audience.
What All Of This Means For You The last thing that any of us wants to do is to get up on stage and deliver our next speech without having had a chance to try our ideas out first.
In a perfect world, we would have been able to practice giving our speech to an audience before we had to do it for real.
Since that is generally not possible, we can use today's social media tools to do something similar.
Social media tools give us access to a large audience.
This audience, our social network, has the ability to help us make decisions about our next speech.
These decisions can include what topics to include as well as what selections of words will have the greatest impact on our audience.
As speakers, it is our responsibility to make the best use of all of the tools that are at our disposal in order to improve the quality of the next speech that we'll be giving.
Social media tools are an important and powerful new tool that is available to all speakers.
Taking the time to use social media tools holds the promise of making all of us better speakers one word at a time!