The E-Commerce Race: Tablets Versus Smartphones Versus PC
The world has given so much attention to mobile sales that it has come as a surprise to most in learning of the recent soaring sales graph of tablets. With the general sales figure of smartphones is considerably higher than other mobile devices, tablets are almost catching up as far as web traffic is concerned. Technology research company Gartner forecasts tablet sales €will account for approximately 35 Percent of sales in 2015.€ Already, they have reached a 98 per cent rise within one year to date; therefore the figures beyond these are not inconceivable.
iOS leads both tablets and iPhone sales. There are various factors that influence the sales. First reason is the iOS applications that are specifically created for iOS tablet and iPhone devices. This is not the case with other tablets, including Android, where the same applications run on all platforms and devices, which results in compatibility issues. Second, as stated by Gartner analysts, it is important to prioritize the consumer as well as rely on a system of applications and services rather than depending on technical functionalities to be able to operate. In short, user-friendly devices are the foundation of successful sales of devices.
Third, and this being the main topic under discussion, is the growth spurt of e-commerce. Compared with the personal computer (PC), it is the tablet that has surpassed sales much higher than smartphones, according to various technology experts, including Monetate. Recent developments show how there is an increase in e-commerce on tablets more than on smartphones.
User Conversion Rate
Monetate points out that the PC and tablets have an equal ration as far as user conversion rates are concerned, which is above 3 per cent. The smartphone figure is less than half. An immediate and common conclusion drawn to explain this phenomenon is the large screen size of tablet, which is second to PC. The shopping experience is visual and thus requires digitally enhanced pictures to make a choice of purchase. Although this reason is not drawn from any study, it does pose as a restriction for the mobile's small screen. This may also be the reason why Android smartphones are slightly larger than others.
Mobile Applications
As the conversion rate increases, tablet sales are expected to surpass PC, mainly because of its portability. As mentioned earlier, the web experience is far smoother on the tablet, combined with rich applications. Another forecast by research analysts is the sharp increase of tablet app sales. One can get an idea of the extent of difference by comparing figures: in 2010 the tablet app market was USD 183 million and is expected to reach USD 8.2 billion by 2015. This explains buying behavior of consumers as they move from the PC to the tablet.
However, these numbers will not simply be confined to tablets, but to smartphones as well. One study suggests there will be over 40 billion visits to e-commerce sites on smartphones this year. Mobile application development plays a vital role in keeping with this trend. The growing popularity of shopping apps are easily accessed through the smartphone, as mobile payments are slowly accepted into the business and personal fold.
iOS leads both tablets and iPhone sales. There are various factors that influence the sales. First reason is the iOS applications that are specifically created for iOS tablet and iPhone devices. This is not the case with other tablets, including Android, where the same applications run on all platforms and devices, which results in compatibility issues. Second, as stated by Gartner analysts, it is important to prioritize the consumer as well as rely on a system of applications and services rather than depending on technical functionalities to be able to operate. In short, user-friendly devices are the foundation of successful sales of devices.
Third, and this being the main topic under discussion, is the growth spurt of e-commerce. Compared with the personal computer (PC), it is the tablet that has surpassed sales much higher than smartphones, according to various technology experts, including Monetate. Recent developments show how there is an increase in e-commerce on tablets more than on smartphones.
User Conversion Rate
Monetate points out that the PC and tablets have an equal ration as far as user conversion rates are concerned, which is above 3 per cent. The smartphone figure is less than half. An immediate and common conclusion drawn to explain this phenomenon is the large screen size of tablet, which is second to PC. The shopping experience is visual and thus requires digitally enhanced pictures to make a choice of purchase. Although this reason is not drawn from any study, it does pose as a restriction for the mobile's small screen. This may also be the reason why Android smartphones are slightly larger than others.
Mobile Applications
As the conversion rate increases, tablet sales are expected to surpass PC, mainly because of its portability. As mentioned earlier, the web experience is far smoother on the tablet, combined with rich applications. Another forecast by research analysts is the sharp increase of tablet app sales. One can get an idea of the extent of difference by comparing figures: in 2010 the tablet app market was USD 183 million and is expected to reach USD 8.2 billion by 2015. This explains buying behavior of consumers as they move from the PC to the tablet.
However, these numbers will not simply be confined to tablets, but to smartphones as well. One study suggests there will be over 40 billion visits to e-commerce sites on smartphones this year. Mobile application development plays a vital role in keeping with this trend. The growing popularity of shopping apps are easily accessed through the smartphone, as mobile payments are slowly accepted into the business and personal fold.
