As an Internet Marketer, you are at war.
You are in a battle to earn each and every one of your internet dollars.
And in the long run, if you're not testing, you will die.
Do Your Competitors Fear Your Command And Control Center? When the US Military invaded Iraq, what was the first and most important objective? In any war, the first goal is ALWAYS to take out the enemy's Command and Control Center.
Why? Because if the enemy cannot collect information, and then communicate that information to its troops..
then they are dead meat.
They can't develop or implement an effective game plan.
The same is true of keyword conversion tracking.
If you are not collecting quality information, you cannot develop and implement an effective marketing game plan - and you are dead meat.
How Keyword Conversion Tracking Defines Your Game Plan.
With article marketing, you throw a lot against the wall, and see what sticks.
The quicker and more accurately you know what 'sticks', the more profitable your campaigns will be.
You're going to waste a lot of precious time and energy if you don't get really good at knowing which keywords have a great chance of sticking.
With PPC, the stakes are even higher.
Without keyword conversion tracking, you will lose money.
Over time, you are going to spend tons of money on words that you really shouldn't be bidding on.
Your enemies (competitors) will know what keywords to bid more money for, and which ones to leave for you.
At the same time, you'll miss out on a lot of other keywords you should be bidding on, but you will lack the 'intel' to take advantage of them.