Royal Caribbean: Málaga é aposta da companhia de cruzeiros
The national and global economic crisis makes itself felt in the cruise segment. In Portugal, the Royal Caribbean looking to get around this situation by creating new programs, focusing on a ship and revitalizing and expanding its team.
After a surprising start of the year in which recorded a 20% increase in sales, the same indicator has been going down the company predicting that the results by the end of the year represent about 1-2% more than the figure recorded at the end of last year.
In presenting the program for next year Francis Tan, Managing Director of Mela revealed the company's results last year, where 76% of the sales recorded were targeted by the Royal Caribbean cruise in Europe, of which 91% was allocated to the Mediterranean 9% and the Baltic / Fjords. Caribbean / Bahamas accounted for 16% and 8% Rest of the World.
Over the next few years the trend will grow in the Mediterranean and the Baltic, where the latter will emerge new options.
Malaga is the bid by the company
Aware that next year will be similar to the current - although significant improvements from the perspective of 2013 - the head of the Mela said that Royal Caribbean will bet on matches from Malaga, "specifically targeted to those in the south of Spain or the Algarve tourists . "Another area of €‹€‹focus relates to captivate a tourist resort, the lower value" instead of going to the Dominican Republic can have everything you are looking for a ship's company. "
With the tendency to show a greater demand for European cruises Royal Caribbean next year will maintain operations from Barcelona and from Palma de Mallorca, where you bet on the Spanish market. Remember that until now Palma was dedicated to the English market.
From Italy there is a demand for cruises estabeliza§o in part due to "lack of availability linked to air cruises" where the displacement between them is costly.
Guaranteed is the diversification and increasing the supply in Northern Europe with another ship to the itinerary of the Fjords.
For the schedule for next year Francisco Teixeira unveiled that the company will hold a 7-night cruise from Malaga and Barcelona between April and October, and the escapades of five nights during the month of May from the Catalan capital. Palma de Mallorca will offer two itineraries from July to September.
The Serenade of the Seas will replace the Brilliance of the Seas, and joins the Celebrity Solstice in 12-night itineraries from Spain in the months between April and October.
From Italy, programs will be available from April to November for the Greek islands, Italy, Tunisia and Croatia in programs or seven nights from Venice and Rome. From July to October 10-12 cruise nights in the Mediterranean from Venice or Rome or a Rome-Venice cruise complement programming.
Seven-night cruises sail in the Baltic and Fjords July to August and Dubai from November to March in India in March and April offers cruises of 12 nights.
Throughout the years the Oasis and Allure of the Seas will make seven-night itineraries departing on Saturday and Sunday for the Western and Eastern Caribbean. From Miami, the Majesty of the Seas offers cruises of three or four nights to the Bahamas to Florida with a possible extension.
For the period of autumn and winter, with a higher concentration of the fleet in the Caribbean will be a greater supply in terms of ships and itineraries allowing options or duration from 3 to 12 nights.
Rest of World segment, with demand in Portugal Royal Caribbean offers programs in South America, Brazil, Australia and New Zealand for the winter and summer in Alaska Voyager of the Seas will be held next year in "some Asian itineraries may be of interest for the Portuguese market in programs from 12 to 14 nights "anticipates Francisco Teixeira with destinations such as" Vietnam, Malaysia or Japan. "
Revitalization of the fleet and commercial department
The revitalize its fleet, Royal Caribbean is preparing to "pull" for twenty days, the Splendour of the Seas. The ship will undergo some changes in interior areas. To be held in Portugal, the ship will add 100 staterooms with balconies and perform an upgrade on the remaining boxes. The pool deck will also be renovated allowing the film screenings will be established a Park Caf© for adults in the area of €‹€‹the Solarium. In the food will be added to a restaurant with Asian flavors in addition to the creation of a Dog House Bordwalk and Diamond Club and Concierge. Children 6 months to 17 years will have the Royal Babies and Tots Nursery rooms with own activities and where the older one will find lounge and nightclub.
In order to improve support and training for travel agents, providing more support to product managers and agencies scoring regular points of sale, Royal Caribbean bet on a commercial department which has three elements.
Pedro Moura, former Executive Director of Club Cruises will be the Commercial Director you will have Catarina Pinheiro as a promoter for the South in the recruitment phase is the third member who will occupy the position of Attorney for the Northern region.
After a surprising start of the year in which recorded a 20% increase in sales, the same indicator has been going down the company predicting that the results by the end of the year represent about 1-2% more than the figure recorded at the end of last year.
In presenting the program for next year Francis Tan, Managing Director of Mela revealed the company's results last year, where 76% of the sales recorded were targeted by the Royal Caribbean cruise in Europe, of which 91% was allocated to the Mediterranean 9% and the Baltic / Fjords. Caribbean / Bahamas accounted for 16% and 8% Rest of the World.
Over the next few years the trend will grow in the Mediterranean and the Baltic, where the latter will emerge new options.
Malaga is the bid by the company
Aware that next year will be similar to the current - although significant improvements from the perspective of 2013 - the head of the Mela said that Royal Caribbean will bet on matches from Malaga, "specifically targeted to those in the south of Spain or the Algarve tourists . "Another area of €‹€‹focus relates to captivate a tourist resort, the lower value" instead of going to the Dominican Republic can have everything you are looking for a ship's company. "
With the tendency to show a greater demand for European cruises Royal Caribbean next year will maintain operations from Barcelona and from Palma de Mallorca, where you bet on the Spanish market. Remember that until now Palma was dedicated to the English market.
From Italy there is a demand for cruises estabeliza§o in part due to "lack of availability linked to air cruises" where the displacement between them is costly.
Guaranteed is the diversification and increasing the supply in Northern Europe with another ship to the itinerary of the Fjords.
For the schedule for next year Francisco Teixeira unveiled that the company will hold a 7-night cruise from Malaga and Barcelona between April and October, and the escapades of five nights during the month of May from the Catalan capital. Palma de Mallorca will offer two itineraries from July to September.
The Serenade of the Seas will replace the Brilliance of the Seas, and joins the Celebrity Solstice in 12-night itineraries from Spain in the months between April and October.
From Italy, programs will be available from April to November for the Greek islands, Italy, Tunisia and Croatia in programs or seven nights from Venice and Rome. From July to October 10-12 cruise nights in the Mediterranean from Venice or Rome or a Rome-Venice cruise complement programming.
Seven-night cruises sail in the Baltic and Fjords July to August and Dubai from November to March in India in March and April offers cruises of 12 nights.
Throughout the years the Oasis and Allure of the Seas will make seven-night itineraries departing on Saturday and Sunday for the Western and Eastern Caribbean. From Miami, the Majesty of the Seas offers cruises of three or four nights to the Bahamas to Florida with a possible extension.
For the period of autumn and winter, with a higher concentration of the fleet in the Caribbean will be a greater supply in terms of ships and itineraries allowing options or duration from 3 to 12 nights.
Rest of World segment, with demand in Portugal Royal Caribbean offers programs in South America, Brazil, Australia and New Zealand for the winter and summer in Alaska Voyager of the Seas will be held next year in "some Asian itineraries may be of interest for the Portuguese market in programs from 12 to 14 nights "anticipates Francisco Teixeira with destinations such as" Vietnam, Malaysia or Japan. "
Revitalization of the fleet and commercial department
The revitalize its fleet, Royal Caribbean is preparing to "pull" for twenty days, the Splendour of the Seas. The ship will undergo some changes in interior areas. To be held in Portugal, the ship will add 100 staterooms with balconies and perform an upgrade on the remaining boxes. The pool deck will also be renovated allowing the film screenings will be established a Park Caf© for adults in the area of €‹€‹the Solarium. In the food will be added to a restaurant with Asian flavors in addition to the creation of a Dog House Bordwalk and Diamond Club and Concierge. Children 6 months to 17 years will have the Royal Babies and Tots Nursery rooms with own activities and where the older one will find lounge and nightclub.
In order to improve support and training for travel agents, providing more support to product managers and agencies scoring regular points of sale, Royal Caribbean bet on a commercial department which has three elements.
Pedro Moura, former Executive Director of Club Cruises will be the Commercial Director you will have Catarina Pinheiro as a promoter for the South in the recruitment phase is the third member who will occupy the position of Attorney for the Northern region.
