Article writing can be a great tool to promote your business online.
But you must note that when people search for information online they are looking for specific information.
The article title helps them gauge if it will be of any use to them or not.
Hence, your articles must be very carefully written to capture the essence through use of keywords in the content as well as the title.
When you are creating the anchor list to link to your title, use the right keywords.
While keywords can get you to the article, only the content will hold the reader's attention till the end.
So come up with well written articles addressing reader concerns or areas of interest.
Your article title plays an important role in catching the reader's focus.
The readers typically look for specific information and if your title can capture that successfully, you are in business.
The first paragraph basically tells him in brief about the article.
This may sound very stereotypical, but it is not creativity but customer needs that dictate this style of writing.
So you have to give the reader what he wants.
Use bulleting to organize your content and make it more readable for the user.
This helps keep the focus longer.
Also keep your bullets short and precise.
In the end mention what is your area of specialization.
Avoid conclusions as it indicates that the article is complete and would lead the reader to move on to the next one.
Without a conclusion, the reader is inclined to click on your link for further information.
The idea of article writing is pretty common and has a very good success rate.
The crux of this concept is to provide the reader with the data he is looking for and leave him wanting for more.
This will push him to visit your site for that information and that's how you generate your traffic.