Ultimate Insider Secrets To Generate Traffic And Leads Series 2 Part 2
Pay Per Click Marketing or PPC The Internet has paved the way for new business models, new industries and new business practices since its inception.
As its popularity grows, better and better methods are developed that save money, time and effort.
One of the newest additions is in the Marketing realm.
It's called Pay Per Click Marketing.
It's a great way to boost traffic, including paying traffic to your site.
Pay per click marketing or pay per click advertising, is a method that allows businesses to target their advertisements to a particular type of person.
This type of advertising works like an auction.
I bid a certain amount for every person who clicks on my ad.
The amounts range from $0.
01 to $0.
50 and sometimes much more for extremely popular words on extremely popular search engines.
Let's say that you and I own a baseball Internet store.
The goal is to get people who type the word "baseball" into a search engine to see our ad.
The ads we buy through ppc advertising are displayed in a list, sometimes at the top, sometimes on the side.
But, whose ad will be at the top - yours or mine? Well, if you're willing to pay $0.
48 cents every time someone clicks on your ad, but I'm willing to pay $0.
50 every time someone clicks on my ad, my ad will be placed above yours.
Why PPC? Now you know what Pay Per Click Marketing is.
Let's see why you can't afford NOT to have it as part of your marketing strategy.
First, it's just a simple fact that more and more money is being spent on the Internet every year.
People aren't just going online for information anymore.
Literally billions of dollars are spent on sites as popular as Walmart.
com to sites as unknown as the little trinket place called "dansgarage.
com".
So, if you're not doing business online, you need to get set up as soon as possible.
Then you need a strategy to drive targeted people to your site.
That's where PayPerClick marketing comes in.
Because you bid on words related to your site, only people who are looking for something similar to your site will SEE your site.
Here's another great thing, let's say they type in "baseball" and read the ad for your baseball site, but don't click on it - you don't pay.
It's pay per CLICK.
So in essence, you can be getting "free advertising".
People might see your site again and again and again - even if they don't visit your site, it's still valuable for them to see it.
It's a common marketing fact that ads need to be seen or heard by potential customers at least 7 times before they will be likely to visit or make a purchase.
With PayPerClick Marketing, you can get those 7 views for free! Simple Plan.
Here's a simple plan you can follow to get you started.
Then once you are comfortable with tracking and seeing success, you can customize a specific approach that meets your budget and company.
You should always start out with the most popular companies, but not necessarily with the most popular words.
So first is the place.
The 2 major search engines that offer PPC campaigns are...
can you guess? Google and Yahoo.
MSN just added a PPC offering for their search engine, but new services usually need some time to work out all the bugs.
So choose one of the 2 big ones and place a small bid on a less popular, but more helpful term.
It can pay to be smart.
For example, if we go back to that baseball shop example.
Maybe bidding on the word "baseball" isn't the best approach.
How many people are just looking for scores, favorite players etc..
..
On the other hand, if you have a best-selling product at your shop, like a particular baseball glove, bid on "baseball glove" or the specific product name.
You'll probably get fewer clicks, but you're more likely to get visitors who will be easier to convert into paying customers.
Start with that.
Track your success and make the small adjustments based on your findings.
Oh, and don't try to click on a competitor's links so that he has to pay each time you do so.
That's called "click fraud" and it's a felony in some states in the US.
Be honest.
Be smart.
You just might be able to use PPC advertising as a way to cut out a nice slice of that billion-dollar Internet pie!
As its popularity grows, better and better methods are developed that save money, time and effort.
One of the newest additions is in the Marketing realm.
It's called Pay Per Click Marketing.
It's a great way to boost traffic, including paying traffic to your site.
Pay per click marketing or pay per click advertising, is a method that allows businesses to target their advertisements to a particular type of person.
This type of advertising works like an auction.
I bid a certain amount for every person who clicks on my ad.
The amounts range from $0.
01 to $0.
50 and sometimes much more for extremely popular words on extremely popular search engines.
Let's say that you and I own a baseball Internet store.
The goal is to get people who type the word "baseball" into a search engine to see our ad.
The ads we buy through ppc advertising are displayed in a list, sometimes at the top, sometimes on the side.
But, whose ad will be at the top - yours or mine? Well, if you're willing to pay $0.
48 cents every time someone clicks on your ad, but I'm willing to pay $0.
50 every time someone clicks on my ad, my ad will be placed above yours.
Why PPC? Now you know what Pay Per Click Marketing is.
Let's see why you can't afford NOT to have it as part of your marketing strategy.
First, it's just a simple fact that more and more money is being spent on the Internet every year.
People aren't just going online for information anymore.
Literally billions of dollars are spent on sites as popular as Walmart.
com to sites as unknown as the little trinket place called "dansgarage.
com".
So, if you're not doing business online, you need to get set up as soon as possible.
Then you need a strategy to drive targeted people to your site.
That's where PayPerClick marketing comes in.
Because you bid on words related to your site, only people who are looking for something similar to your site will SEE your site.
Here's another great thing, let's say they type in "baseball" and read the ad for your baseball site, but don't click on it - you don't pay.
It's pay per CLICK.
So in essence, you can be getting "free advertising".
People might see your site again and again and again - even if they don't visit your site, it's still valuable for them to see it.
It's a common marketing fact that ads need to be seen or heard by potential customers at least 7 times before they will be likely to visit or make a purchase.
With PayPerClick Marketing, you can get those 7 views for free! Simple Plan.
Here's a simple plan you can follow to get you started.
Then once you are comfortable with tracking and seeing success, you can customize a specific approach that meets your budget and company.
You should always start out with the most popular companies, but not necessarily with the most popular words.
So first is the place.
The 2 major search engines that offer PPC campaigns are...
can you guess? Google and Yahoo.
MSN just added a PPC offering for their search engine, but new services usually need some time to work out all the bugs.
So choose one of the 2 big ones and place a small bid on a less popular, but more helpful term.
It can pay to be smart.
For example, if we go back to that baseball shop example.
Maybe bidding on the word "baseball" isn't the best approach.
How many people are just looking for scores, favorite players etc..
..
On the other hand, if you have a best-selling product at your shop, like a particular baseball glove, bid on "baseball glove" or the specific product name.
You'll probably get fewer clicks, but you're more likely to get visitors who will be easier to convert into paying customers.
Start with that.
Track your success and make the small adjustments based on your findings.
Oh, and don't try to click on a competitor's links so that he has to pay each time you do so.
That's called "click fraud" and it's a felony in some states in the US.
Be honest.
Be smart.
You just might be able to use PPC advertising as a way to cut out a nice slice of that billion-dollar Internet pie!
