I'm not one of those people that hops from one tool to the next trying to find the next best thing. I know what that person is like because I work with him. Every day I get new app invites which leads to conversations about how this app is better than the app we decided on last week because this one does this, this, and this. But next week, there will be another app to replace it.

I'm also not the type to cling on to any one app for dear life.

I know what that person is like because she gave birth to me. When iOS7 came out, I spent approximately five hours on the phone with her, talking through every single change and how they'd affect her daily routines.

I'm somewhere in between. I stick to things, but I'm happy to let go when something better comes along.

This post is beginning to look better suited for a dating column, isn't it?

I preface this because Twitter launched a new scheduling tool, which he would switch to, and she would never even try. But I have tried and I have decided it's not ready yet.

My primary concern is that they've rolled out the Tweet scheduling feature to businesses with ad accounts (most serious businesses on Twitter have them, whether they use them or not), however it currently lacks any serious business features.

That's not entirely true, scheduling in itself is a business feature.

Now that I'm done arguing with myself, let me just say that what it lacks is anything better than what's currently out there.

Cons of Twitter Scheduling

What's out there are apps like Buffer and Hootsuite, which offer a bookmarklets. This is a button you can drag into your browser toolbar so that anytime you want to auto-schedule a Tweet, you can just click the button. I use this to schedule Tweets 75% of the time, so without it there's more time taken out of my day.

Buffer and Hootsuite also let you post from different accounts simultaneously. I manage five different accounts for one of my clients. Sometimes, all of the accounts promote the same articles. With Twitter, I'd have to get an ad account for each persona and then log in and out to schedule Tweets for each. If this really is meant as a business feature, Twitter must really underestimate how many accounts people manage.

Also, I tend to trust Twitter the most when they say they're going to send a Tweet at the time that's best for your followers. Hootsuite and Buffer both offer this with their auto-scheduling functions, but Twitter does not.

Pros of Twitter Scheduling

The main benefit here it's easier to write and schedule promoted Tweets.

Also, you can schedule Tweets in 1-minute increments, whereas on Hootsuite you can only schedule in 5 minute increments.

It's not really a feature, but I was happy to see you can also add a photo, link or geo-stamp to your Tweet like most other apps allow.

If you want to start using Twitter to schedule your Tweets or Promotions, here's how:

1. Log into Ads.Twitter.com
2. Click the "Creatives" Tab
3. Click "Compose Tweet"
4. Either post right away, or schedule your Tweet

You can also use this window to schedule promoted Tweets.

I think this was a great first step for Twitter into the land of scheduling Tweets, but let's be honest, they already let users do that with TweetDeck.

If they really want to create an all-in-one scheduling and promotion tool, they'll need to work on making it a little more dynamic and worth switching. If I could promote a Tweet directly from Hootsuite, I would. If I could do all of the above and schedule promotions via TweetDeck, I'd switch.

Hey Twitter, while you're at it, add a feature that allows a business to Tweet the same Tweet at random for the next six months to a year. Now that'd be a feature for business that nobody has tackled yet.