Photographers - Implement Organization and Efficiencies to Increase Profits
The photography industry is competitive.
In order to compete, a photography business needs to be organized and efficient.
This article contains a list of ideas photographers can use to increase the organization and efficiency of their business.
Use metadata tags to organize pictures.
These are easy for search tools to find.
This method is much more flexible and versatile than simply using folders to organize images.
Use scheduling software to manage marketing campaigns.
In the day to day rush it is easy to forget when a marketing piece should be sent out.
Software can help make sure these items are not missed.
Allow for online proofing and ordering.
This is especially true for destination weddings where distance is a factor.
Create macros to perform common tasks.
Why do the same redundant tasks over and over again, or have your employees perform those redundant tasks over and over again.
Increase the speed of the hardware on your information systems.
Images are computer intensive.
Photographers, more than most professionals participate in heavy use of their information systems.
They need the computers for uploading images, editing images, storing images and the normal office work Â- responding to emails and researching on the web.
Business partners should divide work up by interest and aptitude.
When partners do this it is more likely they will be spending more of their time performing tasks they either really enjoy or are really good at.
When this happens, more work is performed.
Use different Lightroom catalogs for each photo shoot (despite Lighroom's recommendation that you use only one catalog).
Using different catalogs will make your system run quicker (more free ram and hard drive space) and you will be able to keep the catalog in the folder where the images are stored (simplifies backups).
Use a program that can run macros on different programs.
This is needed when one is attempting to run a process that uses both Lightroom and Photoshop.
The photography industry is competitive.
A photographer must needs to increase his competitiveness.
The above suggestions, properly implement, will make a photography business run more smoothly and in the long run make more money.
In order to compete, a photography business needs to be organized and efficient.
This article contains a list of ideas photographers can use to increase the organization and efficiency of their business.
Use metadata tags to organize pictures.
These are easy for search tools to find.
This method is much more flexible and versatile than simply using folders to organize images.
Use scheduling software to manage marketing campaigns.
In the day to day rush it is easy to forget when a marketing piece should be sent out.
Software can help make sure these items are not missed.
Allow for online proofing and ordering.
This is especially true for destination weddings where distance is a factor.
Create macros to perform common tasks.
Why do the same redundant tasks over and over again, or have your employees perform those redundant tasks over and over again.
Increase the speed of the hardware on your information systems.
Images are computer intensive.
Photographers, more than most professionals participate in heavy use of their information systems.
They need the computers for uploading images, editing images, storing images and the normal office work Â- responding to emails and researching on the web.
Business partners should divide work up by interest and aptitude.
When partners do this it is more likely they will be spending more of their time performing tasks they either really enjoy or are really good at.
When this happens, more work is performed.
Use different Lightroom catalogs for each photo shoot (despite Lighroom's recommendation that you use only one catalog).
Using different catalogs will make your system run quicker (more free ram and hard drive space) and you will be able to keep the catalog in the folder where the images are stored (simplifies backups).
Use a program that can run macros on different programs.
This is needed when one is attempting to run a process that uses both Lightroom and Photoshop.
The photography industry is competitive.
A photographer must needs to increase his competitiveness.
The above suggestions, properly implement, will make a photography business run more smoothly and in the long run make more money.
