Remedies for the Entrepreneur Dilemma
You're a good idea generator with creative concepts, but your entrepreneurial career still requires basic business savvy to get you up and running effectively.
How can you move from enthusiastic dream maker to business professional?Overcome your lack of business experience by checking your progress to success with these start-up questions.
Consider honestly how important your product or service is to you.
* Is this product or service a burning desire for you to fulfill on and share over time? * Does this endeavor fit your deepest values and life plans now and for the future? * Are you capable of pursuing your dream through the ups and downs of initiating and maintaining a viable business, including its financial challenges? Every great idea converted to market successfully, has expert team support reinforcing it.
* What financial backing will you need to hire assistance for those aspects of your business you won't be doing?(Hint: if you're tempted to do it all, remember to consider that time lost will equate to stunted growth margins).
* What criteria will you use to determine the employees or consultants you'll hire? * How will your supporters serve to further your company goals and image? After considering finances, your company branding, implementation times and team development issues, test your idea's uniqueness and market viability.
* Who are your ideal customers and how will you solve their problems with the specific benefits your service or product delivers? * What do you need to know about the industry your product or service represents? * What makes your service or product stand out from those of your competitors? Bernard H.
Schmitt, author of Experiential Marketing, reminds us that people buy when they have an affective experience that captures their senses and emotions as well as their cognitive reason.
Simply improving the features or benefits of products won't be enough.
Before you go to market, give careful thought to how you and others will communicate your service or product, to both bring it to life and sustain it.
* How can you include your team in your development process so they're inspired to generate ideas and actions that further your customer appeal? * What systems do you need in place to respond well to your customer's needs? * What other ways will you reward clients or customers for using your services or products, so they will remember you, use you again and refer you? You can help your customers relate to and buy your good ideas, through your confident and capable entrepreneurial business skills.
Discover and improve your top areas of business weakness to successfully engage your dreams.
How can you move from enthusiastic dream maker to business professional?Overcome your lack of business experience by checking your progress to success with these start-up questions.
Consider honestly how important your product or service is to you.
* Is this product or service a burning desire for you to fulfill on and share over time? * Does this endeavor fit your deepest values and life plans now and for the future? * Are you capable of pursuing your dream through the ups and downs of initiating and maintaining a viable business, including its financial challenges? Every great idea converted to market successfully, has expert team support reinforcing it.
* What financial backing will you need to hire assistance for those aspects of your business you won't be doing?(Hint: if you're tempted to do it all, remember to consider that time lost will equate to stunted growth margins).
* What criteria will you use to determine the employees or consultants you'll hire? * How will your supporters serve to further your company goals and image? After considering finances, your company branding, implementation times and team development issues, test your idea's uniqueness and market viability.
* Who are your ideal customers and how will you solve their problems with the specific benefits your service or product delivers? * What do you need to know about the industry your product or service represents? * What makes your service or product stand out from those of your competitors? Bernard H.
Schmitt, author of Experiential Marketing, reminds us that people buy when they have an affective experience that captures their senses and emotions as well as their cognitive reason.
Simply improving the features or benefits of products won't be enough.
Before you go to market, give careful thought to how you and others will communicate your service or product, to both bring it to life and sustain it.
* How can you include your team in your development process so they're inspired to generate ideas and actions that further your customer appeal? * What systems do you need in place to respond well to your customer's needs? * What other ways will you reward clients or customers for using your services or products, so they will remember you, use you again and refer you? You can help your customers relate to and buy your good ideas, through your confident and capable entrepreneurial business skills.
Discover and improve your top areas of business weakness to successfully engage your dreams.
