Common Web Design Mistakes That Can Hurt Your Business Success Badly
When you invest your time and money in website design, you expect to build a solid online presence and increase your business. However, not all the business websites gain the love of viewers and their business profits don't boost as much as they expect. The main reason for the lack of online traffic is the design mistakes made in those websites.
If you want to make your website successful, you should pay attention to some design details. Here, I will discuss the most common website design mistakes and how you can avoid them to design a profit earning business website.
Visually Busy and Heavy Site- Adding Flash elements in your website certainly increases its visual appeal, but at the same time, if you don't keep the Flash file size optimized for slower internet connections, your site will take too long to appear and viewers will skip your site without checking the content. If your site contains too many images and animation, it will distract the reader.
Remember, the main goal of your design elements is to draw the viewers attention to the site's content, not distracting them. If your site is visually busy or contains heavy Flash animation you should make the site lightweight and remove the design elements that are creating a visual clutter.
Complicated Navigation System- Your website represents your company online, and when a viewer lands on your website he expects you to help him take a tour of your website. If your websites navigation process is complicated and the visitor does not understand how to go from one page to another or find out the exact information he is looking for, your site will fail.
To offer a great user experience you must offer a great navigation system and guide the user to fulfill his goal. Whether you have an ecommerce website or a normal business website, great navigation helps you to decrease the bounce rate.
Spelling and Grammar Mistakes- Always check the spelling and grammar of your website content. If your target audience comes to your website and reads, We're the best web design company in India instead of We are the best web design company in India, think what kind of impression it will leave on the viewers. Content establishes your credibility and web users consider poor content=unprofessional business.
No White Space- You should not fill every inch of space in your website with graphics or content. Lack of white space tires the readers eyes and they could not separate the difference between design and content. You must give enough white space in your website design to allow the visitors read your website. A clean website not only improves readability, but it also helps you to highlight the important sections in your webpage.
Lack of SEO- If your website is not SEO friendly, majority of your target market will never find your website. Web users normally type the keyword in the search engine to find out a website related to that business and if your website doesn't rank high in search results, your business will suffer. You have to make the site optimized for search engines. Use the keywords related to your business in the website content and in Meta tags to make your site visible in search engine results.
If you want to make your website successful, you should pay attention to some design details. Here, I will discuss the most common website design mistakes and how you can avoid them to design a profit earning business website.
Visually Busy and Heavy Site- Adding Flash elements in your website certainly increases its visual appeal, but at the same time, if you don't keep the Flash file size optimized for slower internet connections, your site will take too long to appear and viewers will skip your site without checking the content. If your site contains too many images and animation, it will distract the reader.
Remember, the main goal of your design elements is to draw the viewers attention to the site's content, not distracting them. If your site is visually busy or contains heavy Flash animation you should make the site lightweight and remove the design elements that are creating a visual clutter.
Complicated Navigation System- Your website represents your company online, and when a viewer lands on your website he expects you to help him take a tour of your website. If your websites navigation process is complicated and the visitor does not understand how to go from one page to another or find out the exact information he is looking for, your site will fail.
To offer a great user experience you must offer a great navigation system and guide the user to fulfill his goal. Whether you have an ecommerce website or a normal business website, great navigation helps you to decrease the bounce rate.
Spelling and Grammar Mistakes- Always check the spelling and grammar of your website content. If your target audience comes to your website and reads, We're the best web design company in India instead of We are the best web design company in India, think what kind of impression it will leave on the viewers. Content establishes your credibility and web users consider poor content=unprofessional business.
No White Space- You should not fill every inch of space in your website with graphics or content. Lack of white space tires the readers eyes and they could not separate the difference between design and content. You must give enough white space in your website design to allow the visitors read your website. A clean website not only improves readability, but it also helps you to highlight the important sections in your webpage.
Lack of SEO- If your website is not SEO friendly, majority of your target market will never find your website. Web users normally type the keyword in the search engine to find out a website related to that business and if your website doesn't rank high in search results, your business will suffer. You have to make the site optimized for search engines. Use the keywords related to your business in the website content and in Meta tags to make your site visible in search engine results.
